Aluminium Windows Northumberland is one of the top providers of aluminium windows in Northumberland. Aluminium Windows Northumberland has proven success and led to company growth through offline leads and client referrals. The company had established a strong online presence, but wasn’t turning it into leads and sales.
Although their social media channels were growing, customer engagement was poor. Because of the low sales conversions, Aluminium Windows Northumberland was at a loss. They couldn’t justify ad spend on poor conversions, and were unable to grow.
Besides, their cost per lead and sales at the current rate was unsustainably high. Customer complaint was low because Aluminium Windows Northumberland’s windows are strong and durable. In order to grow and profit, they needed to either reduce costs per lead or increase conversion, or both.
It was at this time that they contacted Socialable in Northumberland to help them solve these challenges. Upon starting the task, we at Socialable began by looking at their current strategy and analyzing what had already been achieved. We then started a complete review of their website, search engine optimization tactics, marketing efforts, digital strategy and more.
We listened to potential online customers as part of our analysis of Aluminium Windows Northumberland’s buyer persona. We carefully created a buyer persona before proceeding. Competitors were also carefully monitored by our team in both Northumberland and abroad. With all this data now in hand, we had enough to tackle the challenge ahead.
Designing the Aluminium Window Company Website
After we analyzed their website, we discovered that the call-to-action wasn’t clear or well-placed. They were also lacking a clear message of how they could better help their customers, thanks to their technical abilities. We agreed that the homepage of the website needed to be lead-orientated and that the website in general needed to be more responsive. Keeping in mind the buyer persona, we proceeded to make a simple and clearly-structured landing page.
We helped the customers understand about the importance of choosing the right aluminium window for them. We made the customer feel more at ease by providing them with clear information and details of credentials our client had achieved over the years. Based on the buyer persona analysis we carried out, we carefully crafted two unique selling propositions to help our client attract more of the right business. We were also able to use our best practices developed after spending hundreds of thousands of pounds over the years in making their digital marketing more effective. Of course, we had to use A/B split testing to test the different USP we created hosted on different pages before we were able to choose the best converting USP.
SEO for Aluminium Window Company
We used the company’s demographics to design a new search engine optimization that would achieve better results. Our research and analysis allowed us to come up with several long-tail keywords that would better help attract the right prospects. Our research revealed that because the company was not using action-orientated keywords they were getting users that were still in the research phase and not yet ready to make a purchase. We also attached another landing page and call to action to the existing content, as it was already proving successful in attracting visitors via search engines. We then just looked at creating a new campaign that would turn those browsers into buyers.
Marketing for Aluminium Window Company
We had to first consult and create a proficient Aluminium Windows Northumberland marketing plan. We synchronized Aluminium Windows Northumberland marketing online campaign and ensured that it was customer-centric and Northumberland focused. We enhanced the social media campaign to increase customer and social engagement.
We focused on real engagement on social media with the aim of addressing customers’ needs and posting useful contents. We re-crafted the campaign with new keywords based on our time-tested strategy to tackle pay per click marketing. Traffic was routed to two different landing pages while we studied the way customers engaged and how many leads were obtained from each. We were also able to create engaging articles, customer testimonials, videos and more due to the increased engagement from customers via social media.
Promotion for Aluminium Window Company
For Aluminium Windows Northumberland in Northumberland we focused on digital promotion that targeted quality leads. The promotion consisted of search paid traffic, social media pay per click, and content marketing. We ran a profitable Google PPC campaign from the start having already developed and optimized the paid search campaigns and the buyer persona. Thanks to the traffic from social media, engagement levels increased significantly.
With our carefully selected content, we marketed it in such a way that is reached a wider audience in the Aluminium Windows Northumberland niche. It also put Aluminium Windows Northumberland in a much better position among competitors in the Northumberland area. We continue to optimize the campaign with a view of continually increasing ROI and adapting to changes, especially in the dynamic field of SEO. Our clients brand voice was strengthened to ensure it was as solid online as it was offline. We went forth with some online branding techniques to help our client stand out in the marketing campaign.
Northumberland Lead Generation for Aluminium Window Services
We used multiple platforms for Aluminium Windows Northumberland to synchronize lead generation. We reduced cost-per-lead by 79% and increased conversion by 81%. We also increased the amount of organic leads by 42% so far.
Because our client’s funnel is always full, they can now sell more aluminium windows via the follow-up campaign we created. In Northumberland, Aluminium Windows Northumberland is a company we helped make headway by producing high-quality leads at much lower costs, and helped to nurture those leads with an effective and simple marketing plan. Sometimes, the marketing campaign strategy that’s needed is not far out. You may just need a different pair of eyes to get the best out of your already well-structured marketing campaign.
Get in touch –
Business Web address – https://aluminiumwindows-northumberland.uk
Contact – Sandra Rogers
Business Name – Aluminium Windows Northumberland
Main Phone – 0800 772 0298
Company Email Address – contact@aluminiumwindows-northumberland.uk
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