Aluminium Windows Somerset is one of the top providers of aluminium windows in Somerset. The company has grown largely through its offline leads and client referrals, adding to its success. The company had established a strong online presence, but wasn’t turning it into leads and sales.
While Aluminium Windows Somerset was updating social media platforms, engagement was low. Poor sales conversions halted Aluminium Windows Somerset business. They couldn’t justify ad spend on poor conversions, and were unable to grow.
Current cost per lead and sales were also too high. Customer complaint was low because Aluminium Windows Somerset’s windows are strong and durable. By getting in cheaper leads or scaling up conversion rates they would be able to grow and increase profit margins.
They soon realized they needed to get in touch with Socialable in Somerset to solve these issues. When we took up the task, we started by studying their current strategy and how much of their milestones had been accomplished. Next, we set off to do a complete review of the website, marketing efforts, search engine optimization techniques digital strategy and more.
Our team was also helped by analyzing Aluminium Windows Somerset’s buyer persona and suggested ways to adapt to what customers wanted. We took great care in creating a comprehensive buyer persona for our clients before proceeding. In order to analyze the competition, some members of our team spied on our client’s competitors near Somerset and beyond. These factors and more helped us take on the challenge.
Web Design for Aluminium Window Company
It was discovered after our careful analysis that the call-to-action portion of their website wasn’t optimal. We also discovered that their messaging struggled to communicate how their superior technical ability would help their customers better. We agreed that the homepage of the website needed to be lead-orientated and that the website in general needed to be more responsive. We then went on to create a landing page that was simple and clearly structured with the buyer persona in mind.
We allowed for customers to learn about the right aluminium windows to suit their needs. Our simple but strong call-to-action was comforting for the customers because we showed past credentials that proved our client’s leadership in the industry. Based on the buyer persona analysis we carried out, we carefully crafted two unique selling propositions to help our client attract more of the right business. After years of spending hundreds of thousands of pounds making their digital marketing more effective, we were able to use our best practices. We had to, however, use A/B split testing to test different used USPs on different pages before choosing the best converting USP.
SEO for Aluminium Window Company
A new search engine strategy was created based on customer demographics. Our research and analysis allowed us to come up with several long-tail keywords that would better help attract the right prospects. We saw through analysis that though the keywords drew in customers, they were not action-oriented enough and prospective customers did not necessarily take quick and decisive action upon browsing. As well as devising a plan that would target new keywords we added another landing page and call to action feature to the existing content. This was to enable us to attract visitors that already had a presence and used a new campaign to get them to a stage where they were ready to buy.
Marketing for Aluminium Window Company
First, we consulted and created an efficient marketing plan for Aluminium Windows Somerset. We better coordinated their marketing online plan, making sure it was customer-oriented and Somerset-focused. We enhanced the social media campaign to increase customer and social engagement.
We focused on real engagement on social media with the aim of addressing customers’ needs and posting useful contents. We were able to devise a new campaign, using different target keywords, based on our own time-tested strategy in terms of pay per click marketing. We sent this traffic to two different landing pages and “listened” to the way customers engaged and how much leads and calls each page generated. We were also able to create different content, such as interesting articles, videos, and customer testimonials because of our better social media engagement.
Quality Aluminium Window Company Promotions
Digital promotions were the main source used for targeting leads for Somerset Aluminium Windows Somerset. The promotion was made up of paid search traffic, paid social media clicks, and content marketing. We ran a profitable Google PPC campaign from the start having already developed and optimized the paid search campaigns and the buyer persona. Social media engagement and profitable traffic from social media increased.
With our carefully selected content, we marketed it in such a way that is reached a wider audience in the Aluminium Windows Somerset niche. It also put Aluminium Windows Somerset in a much better position among competitors in the Somerset area. In order to continue optimizing the campaign, we maintain a view of continually increasing ROI and adapt to changes. Already solid offline, we made sure our client’s brand voice was also solid online. We went forth with some online branding techniques to help our client stand out in the marketing campaign.
Lead Generation for Aluminum Window Services in Somerset
We synchronized lead generation across multiple platforms for Aluminium Windows Somerset. The cost per lead was reduced by 79%, while conversion increased by 81%. We have been able to increase the amount of organic lead by 42% thus far.
This is proof that our client’s funnel is now always full and our follow-up campaign allows the client to see more aluminium windows. We have helped many companies like Aluminium Windows Somerset in Somerset and beyond create effective yet simple marketing campaigns that generate quality leads at a quality price. Boosting marketing performance is not something that is out of reach. It may just take another set of eyes to pull out an effective addition to your marketing plan.
Contact Details –
Website address – https://aluminiumwindows-somerset.uk
Name of Contact – Albert Morgan
Company Name – Aluminium Windows Somerset
Phone Number – 0800 772 0298
Email Address – contact@aluminiumwindows-somerset.uk
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