Tammy Henry is now a major player in the sash window industry in Ellesmere Port, thanks to the intervention of Socialable. They couldn’t generate useful leads before they hired Socialable. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their cost per lead was high and their conversion was low.
They set up a campaign, hoping to generate organic leads in Ellesmere Port, but couldn’t beat their competitors. They resolved to take quick action when they discovered their search engine ranking had also dropped. Their obtained leads were not the right target. Tammy Henry clearly had a visible online presence, but engagement with customers in Ellesmere Port was poor.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Tammy Henry. We spared some time and learnt about Tammy Henry’s buyer persona. We examined their digital marketing campaign.
We used our social listening tools and analytical skills to listen to and understand the needs of Tammy Henry customers, seeing as they already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Ellesmere Port. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It is a science and art perfected from significant investment in tests over the years.
Tammy Henry noticed a major spike in their business activity when we applied this practice to their strategy. We also observed customer preferences and demographics for Tammy Henry had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Because of their weak customer engagement, Tammy Henry competitors were taking advantage of the gaps to win the online market with unique offerings. Our carefully targeted approach spiked up Tammy Henry conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Below are a few of them –
Website Enhancement
The first task we had was to change the website design remarkably. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. We made an offer that was appealing to a large audience of our Tammy Henry’s prospective customers.
Sash Window Marketing for Tammy Henry
At Socialable, we believe effective marketing should be straightforward. What we do is to ensure that we clearly understand our target customers more than other marketers. We used the same principles to guide our intervention. We wrote a marketing plan after a meeting with Tammy Henry.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We also tracked response. For example, the pay-per-click campaign aimed at potential customers in Ellesmere Port was re-created by our digital team.
We then tested the traffic against two different landing pages we created. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Tammy Henry profitable.
Search Engine Marketing
We carried out on-site and off-site search engine optimization on behalf of Tammy Henry. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We have discovered useful long-tail keywords from regular keyword research. . We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Windows Branding Process in Ellesmere Port
We made sure we stayed true to the brand in all aspects as we always consulted with Tammy Henry. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Promoting Sash Windows for Tammy Henry
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Tammy Henry found impressive. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Lead Generation Plan for Sash Windows Ellesmere Port Sash Windows
Since we started managing their account, Tammy Henry has recorded tremendous success in lead generation from different platforms. Apart from building strong engagement on social media, Tammy Henry can now get very good referrals and highly-qualified leads. Leads from organic traffic are also better targeted and are converting better.
Tammy Henry says its investment on marketing dollars have never given them better return. Tammy Henry is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We continue to implement the content strategy we developed for Tammy Henry by creating relevant and engaging content that not only brings in leads and helps Tammy Henry rank higher on Google, but also positions Tammy Henry as a leader in the field of Sash windows in Ellesmere Port. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
The fact is that we helped Tammy Henry to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Tammy Henry is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. You can count on us to get high-quality and converting leads for your organization.
Give us a call today and get started
Sash Windows Ellesmere Port Can be contacted at –
Get in touch –
Company website – https://sashwindows-ellesmere-port.co.uk
Name – Tammy Henry
Business Name – Sash Windows Ellesmere Port
Telephone – 0800 061 4053
Business Email – contact@sashwindows-ellesmere-port.co.uk
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