At Socialable, we have helped Kathryn King become a recognizable brand in the Chesterfield sash window scene. The company had problems generating valuable leads before they engaged Socialable. The company needed to generate leads with cost-efficient methods to sustain growth. They struggled with low conversion rates while their cost per lead was high.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They decided to take immediate action on noticing their falling search engine ranking. The leads they got were not as targeted as they would like. Kathryn King’s strong online presence failed to produce significant engagement amongst its audience in Chesterfield.
After consulting with Kathryn King, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also analyzed the buyer behavior of Kathryn King’s target audience. We examined their digital marketing campaign.
Given Kathryn King’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. From the day we started our lead generation services in Chesterfield, our approach has always been focused on the customers. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It is a science and art perfected from significant investment in tests over the years.
We applied this to Kathryn King’s marketing strategy to boost their business in Chesterfield. One of the findings we made was Kathryn King’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Because of their weak customer engagement, Kathryn King competitors were taking advantage of the gaps to win the online market with unique offerings. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Kathryn King’s conversion by 103%. Here are some areas we developed for Kathryn King –
Website Development
The first task we had was to change the website design remarkably. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. A considerable number of Kathryn King target audience found our video appealing.
Sash Windows Marketing outline for Kathryn King
For Socialable, effective marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. We used the same principles to guide our intervention. We started by creating a marketing plan after consulting with Kathryn King.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. All campaigns had a particular objective and were created to complement each other. We also checked the response. For instance, our online marketing team re-did the pay-per-click campaign directed at Chesterfield customers.
We then analysed the traffic using two separate landing pages we made. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Kathryn King successful.
Optimizing for Search Engine Marketing
We conducted search engine optimization, both off-site and on-site, for Kathryn King’s. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new and more specific keywords. Kathryn King site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Window Branding for Kathryn King in Chesterfield
We always consulted with Kathryn King and ensured that we remained true to the brand in all views. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Promoting Sash Windows for Kathryn King
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Lead Generation Plan for Sash Windows Chesterfield Sash Windows
Ever since we took over, the lead generation across multiple platforms online has been boosted. Kathryn King can now get very good referrals and highly-qualified leads in Chesterfield apart from creating meaningful engagement on social media. Organic traffic now provides better targeted leads and have improved conversion rates.
Kathryn King says its investment on marketing dollars have never given them better return. Kathryn King is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. Our content strategy for Kathryn King involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Chesterfield. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
The point here is that we helped Kathryn King increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Like Kathryn King, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. Let us generate high quality leads and conversions for your business.
Get started today by calling us
You can contact us at –
Contact Details –
Business Web address – https://sashwindows-chesterfield.co.uk
Contact Name – Kathryn King
Company – Sash Windows Chesterfield
Telephone – 0800 061 4053
Company Email – contact@sashwindows-chesterfield.co.uk
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