Socialable has helped Carol Harris become one of the competitive players in the Derbyshire sash window industry. When they engaged Socialable, they were struggling with generating leads. They needed a cost-effective way of generating leads that could sustain growth. Part of their problem was that their cost per lead was high and their conversion was low.
The campaign they initiated to draw targeted organic leads in Derbyshire was unsuccessful, and their competition was winning. They decided to take immediate action on noticing their falling search engine ranking. The generated leads were not from their target audience. Carol Harris’s strong online presence failed to produce significant engagement amongst its audience in Derbyshire.
Socialable’s first step, when consulted by Carol Harris to improve their leads generation, was to perform a comprehensive online promotion audit. We also analyzed the buyer behavior of Carol Harris’s target audience. Their online marketing techniques were analysed by our team.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Carol Harris already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Derbyshire. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It is a combination of creativity and analytics plus years of investment in continuous testing.
We used this marketing technique for Carol Harris to make them one of the leading players in Derbyshire. One thing we noticed is that Carol Harris demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Due to Carol Harris poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our applied technique increased Carol Harris’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Here are some areas we developed for Carol Harris –
Website Development
First we had to change the look of our web design significantly. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We developed a demo video on the website teaching customers how to assess quality sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. We created an offer that appealed to a wide audience of our Carol Harris’s prospects.
Carol Harris’s Sash Windows Marketing Strategy
For Socialable, effective marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. Our decisions on behalf of Carol Harris were guided by this principle. We started by creating a marketing plan after consulting with Carol Harris.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. All campaigns had a particular objective and were created to complement each other. We monitored customer response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Derbyshire.
We then tested the traffic against two different landing pages we created. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Carol Harris profitable.
Search Engine Marketing
We performed an on-site and off-site search engine optimization for Carol Harris. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We researched and found new long-tail keywords. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Windows Branding Campaign in Derbyshire for Sash Windows Derbyshire in Derbyshire
We were always consulting with Carol Harris and making sure we stay true to the brand in all aspects. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Sash Windows Derbyshire Sash Windows Company Promotion in Derbyshire
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Generating Leads for Sash Windows Derbyshire Sash Windows in Derbyshire
Carol Harris has continued to experience positive lead generation from various channels, since we began managing their account. Besides engaging meaningfully on social media and receiving good referrals, Carol Harris can now get top-quality leads in Derbyshire. Organic traffic now provides better targeted leads and have improved conversion rates.
Carol Harris claims they have never received a better return on its marketing money. For some of the longtail keywords we targeted, Carol Harris is already on the front page of search engines, bringing in qualified organic leads. We consistently implement the content strategy we created for Carol Harris by curating engaging and relevant content that positions Carol Harris as a popular player in the Sash window industry in Derbyshire and bringing in leads due to its high ranking on Google result page. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The fact is that we helped Carol Harris to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. We have helped many companies like Carol Harris grow their bottom line substantially using our simplified yet thorough marketing strategies. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. Let us generate high quality leads and conversions for your business.
Call us today to get started
You can contact Sash Windows Derbyshire on –
Get in touch –
Company Website – https://sashwindows-derbyshire.co.uk
Name of Contact – Carol Harris
Company Name – Sash Windows Derbyshire
Office Phone – 0800 061 4053
Company Email Address – contact@sashwindows-derbyshire.co.uk
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