Our marketing team at Socialable has built the Emily Lewis brand to notable standards in the sash window industry, South London. They couldn’t generate useful leads before they hired Socialable. They needed a cost-effective way of generating leads that could sustain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in South London, but they were losing ground to their competition. They were slipping down in search engine result pages and knew something needed to be done about it. They got leads from a different target market. Emily Lewis’s strong online presence failed to produce significant engagement amongst its audience in South London.
When Emily Lewis hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also analyzed the buyer behavior of Emily Lewis’s target audience. Their online marketing techniques were analysed by our team.
Since Emily Lewis already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. From the day we started our lead generation services in South London, our approach has always been focused on the customers. We take the time to learn about our client’s customers and understand their buyer persona. It is a combination of creativity and analytics plus years of investment in continuous testing.
Emily Lewis’s marketing campaign was boosted by our techniques and made them one of the major players in South London. One thing we noticed is that Emily Lewis demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Because of their weak customer engagement, Emily Lewis competitors were taking advantage of the gaps to win the online market with unique offerings. We were able to increase Emily Lewis conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Here are a few of them –
Sash Windows South London Website Re-design
The first thing we did was redesign the website completely. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. A considerable number of Emily Lewis target audience found our video appealing.
Sash Window Marketing for Emily Lewis
Successful marketing shouldn’t be complicated- this is our belief at Socialable. All we do is to try and understand our target market deeper than most. We used the same principles to guide our intervention. After consulting with Emily Lewis, we started by building a marketing plan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We monitored customer response. For instance, our online marketing team re-did the pay-per-click campaign directed at South London customers.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Emily Lewis benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Optimizing for Search Engine Marketing
We performed an on-site and off-site search engine optimization for Emily Lewis. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We researched and found new and more specific keywords. Emily Lewis site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Emily Lewis Sash Window Branding Activity in South London
We were always consulting with Emily Lewis and making sure we stay true to the brand in all aspects. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promoting Sash Windows for Emily Lewis
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Emily Lewis was impressed with. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Emily Lewis Sash Window Lead Generation
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from building strong engagement on social media, Emily Lewis can now get very good referrals and highly-qualified leads. Leads from organic traffic are also better targeted and are converting better.
According to Emily Lewis, we were able to give them the best return on marketing investment ever. Emily Lewis is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We consistently implement the content strategy we created for Emily Lewis by curating engaging and relevant content that positions Emily Lewis as a popular player in the Sash window industry in South London and bringing in leads due to its high ranking on Google result page. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
The point here is that we helped Emily Lewis increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Like Emily Lewis, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. We can help your organization generate high quality leads that converts.
Get started today by calling us
Sash Windows South London Can be contacted at –
Get in touch –
Website address – https://sashwindows-south-london.co.uk
Business Contact – Emily Lewis
Name of Business – Sash Windows South London
Telephone – 0800 061 4053
Company Email – contact@sashwindows-south-london.co.uk
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