At Socialable, we have helped Teresa Powell become a recognizable brand in the Leamington Spa sash window scene. The company had problems generating valuable leads before they engaged Socialable. The company needed to generate leads with cost-efficient methods to sustain growth. They struggled with low conversion rates while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in Leamington Spa, but couldn’t beat their competitors. They ranked low on search engine result pages and agreed to make quick strategic changes. The generated leads were not from their target audience. Although engagement was poor in Leamington Spa, Teresa Powell had a significant online presence.
Socialable’s first step, when consulted by Teresa Powell to improve their leads generation, was to perform a comprehensive online promotion audit. We also took our time and studied the buyer persona of Teresa Powell. We performed a re-assessment of their online marketing campaigns.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Teresa Powell already had a strong social media presence. Our methods have always focused on the customer since we began lead generation services in Leamington Spa. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It is a science and art perfected from significant investment in tests over the years.
We used this marketing technique for Teresa Powell to make them one of the leading players in Leamington Spa. One of the findings we made was Teresa Powell’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Because of their weak customer engagement, Teresa Powell competitors were taking advantage of the gaps to win the online market with unique offerings. We were able to increase Teresa Powell conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Below are a few of them –
Sash Windows Leamington Spa Website Re-design
Our first task was to change the website design significantly. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. We made an offer that was appealing to a large audience of our Teresa Powell’s prospective customers.
Marketing Sash Windows for Teresa Powell
At Socialable, we believe effective marketing should be straightforward. What we do is to ensure that we clearly understand our target customers more than other marketers. Our intervention was guided by these same principles. After a consultation with Teresa Powell, the first thing we did was to develop a marketing plan.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. All campaigns had a particular objective and were created to complement each other. We monitored customer response. For instance, our online marketing team re-did the pay-per-click campaign directed at Leamington Spa customers.
We then tested the traffic against two different landing pages we created. We also continued to engage and track the leads generated from a new email campaign. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Teresa Powell’s business.
Search Engine Results Pages Enhancement for Sash Windows Leamington Spa in Leamington Spa
We did off-site and on-site search engine optimization for Teresa Powell. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new long-tail keywords. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Teresa Powell’s website.
Sash Windows Branding Process in Leamington Spa
Our strategies were consistent with Teresa Powell’s brand identity because of our regular communications. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Sash Windows Leamington Spa Sash Windows Company Promotion in Leamington Spa
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Teresa Powell found impressive, and we were able to scale up promotion across channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Lead Generation Plan for Sash Windows Leamington Spa Sash Windows
Multiple platforms are bringing in significantly more leads online ever since we took over. Teresa Powell can now get very good referrals and highly-qualified leads in Leamington Spa apart from creating meaningful engagement on social media. Leads from organic traffic are also better targeted and are converting better.
Teresa Powell testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. By using the longtail keywords from our research, Teresa Powell has maintained a front page search position and an influx of valuable organic leads. Teresa Powell believes it is in a leading position in the Leamington Spa Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
The bottom line is that our services helped Teresa Powell to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Teresa Powell is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We have the ability to help your company get best quality leads that converts.
Call us today to get started
Sash Windows Leamington Spa Can be contacted at –
Get in touch –
Company Website – https://sashwindows-leamington-spa.co.uk
Name – Teresa Powell
Company Name – Sash Windows Leamington Spa
Office Phone – 0800 061 4053
Email Address – contact@sashwindows-leamington-spa.co.uk
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