Socialable has helped Lillian Baker become one of the competitive players in the Gloucestershire sash window industry. They couldn’t generate useful leads before they hired Socialable. They needed an affordable way of creating leads that could ensure sustainable growth. They struggled with low conversion rates while their cost per lead was high.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. Their search engine ranking also dropped significantly, so they decided to do something about it. The leads they received were the wrong targeted group. Lillian Baker’s strong online presence failed to produce significant engagement amongst its audience in Gloucestershire.
Upon consulting with Lillian Baker, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took the time to learn about Lillian Baker’s buyer persona. We re-evaluated their digital marketing campaign.
Because Lillian Baker’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. From the day we started our lead generation services in Gloucestershire, our approach has always been focused on the customers. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It is a science and art perfected from significant investment in tests over the years.
We applied this to Lillian Baker’s marketing strategy to boost their business in Gloucestershire. Another observation we made was Lillian Baker hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Competitors capitalized on Lillian Baker’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. We were able to increase Lillian Baker conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. We developed the following channels for Lillian Baker –
Website Design
Our first step was a complete redesign of the website. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. We made an offer that was appealing to a large audience of our Lillian Baker’s prospective customers.
Sash Windows Marketing outline for Lillian Baker
At Socialable, we believe effective marketing should be straightforward. One of our major concern is doing our best towards understanding our prospective customers than most. We used the same principles to guide our intervention. We began by putting in place a marketing plan upon consulting with Lillian Baker.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. All campaigns had a particular objective and were created to complement each other. We checked real-time customer engagement. For example, the pay-per-click campaign aimed at potential customers in Gloucestershire was re-created by our digital team.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. We also continued to engage and track the leads generated from a new email campaign. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Lillian Baker profitable.
Search Engine Results Pages Enhancement for Sash Windows Gloucestershire in Gloucestershire
We carried out on-site and off-site search engine optimization on behalf of Lillian Baker. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. The experience we’ve gained over the years has helped us get our clients on the first page of Google. Our constant keyword research as produced valuable long-tail keywords for us. Lillian Baker site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Windows Branding Campaign in Gloucestershire for Sash Windows Gloucestershire in Gloucestershire
We always consulted with Lillian Baker and ensured that we remained true to the brand in all views. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Promotion Campaign for Sash Windows Gloucestershire Sash Windows in Gloucestershire
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Lead Generation for Lillian Baker Sash Windows
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from building strong engagement on social media, Lillian Baker can now get very good referrals and highly-qualified leads. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Lillian Baker testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Lillian Baker is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We continue to implement the content strategy we developed for Lillian Baker by creating relevant and engaging content that not only brings in leads and helps Lillian Baker rank higher on Google, but also positions Lillian Baker as a leader in the field of Sash windows in Gloucestershire. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
Our marketing efforts enabled Lillian Baker generate significant profits by increasing the sale of its sash windows at lower costs per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Lillian Baker to significantly boost profitability. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. Let us generate high quality leads and conversions for your business.
Call us today to get started
You can contact us at –
Contact us now –
Website address – https://sashwindows-gloucestershire.co.uk
Name of Contact – Lillian Baker
Business Name – Sash Windows Gloucestershire
Office Phone – 0800 061 4053
Company Email – contact@sashwindows-gloucestershire.co.uk
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