Since Socialable took over their marketing, Wayne Jenkins has become one of the leading businesses for sash window services in Littlehampton. Prior to hiring Socialable, they had difficulty obtaining credible leads. They needed an affordable way of creating leads that could ensure sustainable growth. They struggled with low conversion rates while their cost per lead was high.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They were slipping down in search engine result pages and knew something needed to be done about it. The generated leads were not from their target audience. The poor engagement of Wayne Jenkins’s customers in Littlehampton was a contrast to its strong online presence.
Socialable’s first step, when consulted by Wayne Jenkins to improve their leads generation, was to perform a comprehensive online promotion audit. We spared some time and learnt about Wayne Jenkins’s buyer persona. We re-evaluated their digital marketing campaign.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Wayne Jenkins already had a strong social media presence. From the day we started our lead generation services in Littlehampton, our approach has always been focused on the customers. We take the time to learn about our client’s customers and understand their buyer persona. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
We applied this to Wayne Jenkins’s marketing strategy to boost their business in Littlehampton. One thing we noticed is that Wayne Jenkins demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Due to Wayne Jenkins poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. We were able to increase Wayne Jenkins conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. We developed the following channels for Wayne Jenkins –
Website Development
The first task we had was to change the website design remarkably. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. Socialable’s marketing team also advised Wayne Jenkins to re-design their landing page to focus on how their product would help their customer for more effective results.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. A wide audience of our Wayne Jenkins’s prospects liked the offer that we created.
Sash Window Marketing for Wayne Jenkins
For Socialable, effective marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. These same principles guided our intervention. We wrote a marketing plan after a meeting with Wayne Jenkins.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. All campaigns had a particular objective and were created to complement each other. We also checked the response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Littlehampton.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Wayne Jenkins profitable.
Optimizing for Search Engine Marketing
We carried out on-site and off-site search engine optimization on behalf of Wayne Jenkins. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. Our constant keyword research as produced valuable long-tail keywords for us. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Branding Wayne Jenkins’s Sash Window Company in Littlehampton
We were always consulting with Wayne Jenkins and making sure we stay true to the brand in all aspects. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Sash Window Promotion for Wayne Jenkins
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Wayne Jenkins was impressed with. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Lead Generation Plan for Sash Windows Littlehampton Sash Windows
Since we started managing their account, Wayne Jenkins has recorded tremendous success in lead generation from different platforms. Wayne Jenkins can now get very good referrals and highly-qualified leads in Littlehampton apart from creating meaningful engagement on social media. Leads from organic traffic are also well-targeted and better-converting.
Wayne Jenkins claims they have never received a better return on its marketing money. Wayne Jenkins is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We continue to use the content strategy we made for Wayne Jenkins by creating engaging and relevant content that not only ranks Wayne Jenkins higher on Google and bringing in leads, but also puts Wayne Jenkins in a position to lead in the Sash window industry in Littlehampton. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
This case study highlights our strategies to grow Wayne Jenkins’s profits by selling more sash windows at a cheaper cost per lead. Wayne Jenkins is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. The talent in our team and the experience have benefited a lot of companies. We have the ability to help your company get best quality leads that converts.
Give us a call today and get started
You can contact us at –
Finding Us –
Business Web address – https://sashwindows-littlehampton.co.uk
Contact – Wayne Jenkins
Business Name – Sash Windows Littlehampton
Office Phone – 0800 061 4053
Company Email – contact@sashwindows-littlehampton.co.uk
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