Elizabeth Simmons is now a major player in the sash window industry in Nottinghamshire, thanks to the intervention of Socialable. Before working with Socialable, generating useful leads was a big issue for the company. The company needed to generate leads with cost-efficient methods to sustain growth. Part of their problem was that their cost per lead was high and their conversion was low.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They resolved to take quick action when they discovered their search engine ranking had also dropped. Their obtained leads were not the right target. Although engagement was poor in Nottinghamshire, Elizabeth Simmons had a significant online presence.
Upon consulting with Elizabeth Simmons, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took the time to learn about Elizabeth Simmons’s buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Elizabeth Simmons already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Nottinghamshire. We take the time to learn about our client’s customers and understand their buyer persona. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
Elizabeth Simmons noticed a major spike in their business activity when we applied this practice to their strategy. We also observed customer preferences and demographics for Elizabeth Simmons had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Because of their weak customer engagement, Elizabeth Simmons competitors were taking advantage of the gaps to win the online market with unique offerings. Our applied technique increased Elizabeth Simmons’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. We developed the following channels for Elizabeth Simmons –
Sash Windows Nottinghamshire Website Re-design
The first task we had was to change the website design remarkably. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. Our team also suggested Elizabeth Simmons recreate their landing page to be more relevant to their marketed products.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. A considerable number of Elizabeth Simmons target audience found our video appealing.
Marketing Campaign for Elizabeth Simmons Sash Windows in Nottinghamshire
With Sociable, best quality marketing does not have to be complicated. All we do is to try and understand our target market deeper than most. These same principles guided our intervention. We started by creating a marketing plan after consulting with Elizabeth Simmons.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. All campaigns had a particular objective and were created to complement each other. We also checked the response. For example, the pay-per-click campaign aimed at potential customers in Nottinghamshire was re-created by our digital team.
We then tested the traffic against two different landing pages we created. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Elizabeth Simmons successful.
Optimizing for Search Engine Marketing
For Elizabeth Simmons, we performed search engine optimization, including off-site and on-site optimizations. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new and more specific keywords. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Window Branding for Elizabeth Simmons in Nottinghamshire
We made sure we stayed true to the brand in all aspects as we always consulted with Elizabeth Simmons. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Promotion Campaign for Sash Windows Nottinghamshire Sash Windows in Nottinghamshire
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Lead Generation for Elizabeth Simmons Sash Windows
Ever since we took over, online lead generation has been boosted on multiple platforms. Elizabeth Simmons can boast of getting valuable leads in Nottinghamshire, in addition to interacting positively on social media and enjoying good referrals. Organic traffic now provides better targeted leads and have improved conversion rates.
Elizabeth Simmons testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. For some of the longtail keywords we targeted, Elizabeth Simmons is already on the front page of search engines, bringing in qualified organic leads. We continue to implement the content strategy we developed for Elizabeth Simmons by creating relevant and engaging content that not only brings in leads and helps Elizabeth Simmons rank higher on Google, but also positions Elizabeth Simmons as a leader in the field of Sash windows in Nottinghamshire. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
This case study highlights our strategies to grow Elizabeth Simmons’s profits by selling more sash windows at a cheaper cost per lead. We have helped many companies like Elizabeth Simmons grow their bottom line substantially using our simplified yet thorough marketing strategies. A lot of companies have gained much from our experience and the talent in our team. We can help your organization generate high quality leads that converts.
Call us today to get started
You can contact us at –
Contact Details –
Company Website – https://sashwindows-nottinghamshire.co.uk
Name – Elizabeth Simmons
Company Name – Sash Windows Nottinghamshire
Telephone – 0800 061 4053
Company Email Address – contact@sashwindows-nottinghamshire.co.uk
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