At Socialable, we have helped Douglas Butler become a recognizable brand in the Manchester sash window scene. When they engaged Socialable, they were struggling with generating leads. The company needed to generate leads with cost-efficient methods to sustain growth. The problem was that their conversion was low as compared to the cost per lead.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They decided to take immediate action on noticing their falling search engine ranking. They got leads from a different target market. Douglas Butler clearly had a visible online presence, but engagement with customers in Manchester was poor.
Socialable’s first step, when consulted by Douglas Butler to improve their leads generation, was to perform a comprehensive online promotion audit. We spared some time and learnt about Douglas Butler’s buyer persona. We examined their digital marketing campaign.
Since Douglas Butler already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Our methods have always focused on the customer since we began lead generation services in Manchester. We take the time to learn about our client’s customers and understand their buyer persona. It is a combination of creativity and analytics plus years of investment in continuous testing.
Douglas Butler’s marketing campaign was boosted by our techniques and made them one of the major players in Manchester. Another observation we made was Douglas Butler hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Douglas Butler’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Douglas Butler’s conversion by 103%. Below are some of them –
Revamp of the Sash Windows Manchester Webpage
First we had to change the look of our web design significantly. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We developed a demo video on the website teaching customers how to assess quality sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. We made an offer that was appealing to a large audience of our Douglas Butler’s prospective customers.
Marketing Campaign for Douglas Butler Sash Windows in Manchester
Successful marketing shouldn’t be complicated- this is our belief at Socialable. One of our major concern is doing our best towards understanding our prospective customers than most. We used the same principles to guide our intervention. After consulting with Douglas Butler, we started by building a marketing plan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We also tracked response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Manchester.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Douglas Butler benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Marketing
We carried out on-site and off-site search engine optimization on behalf of Douglas Butler. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We have discovered useful long-tail keywords from regular keyword research. . We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Branding Douglas Butler’s Sash Window Company in Manchester
We made sure we stayed true to the brand in all aspects as we always consulted with Douglas Butler. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Douglas Butler’s Sash Window Promotion
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Sash Window Lead Generation For Douglas Butler
Since we started managing their account, Douglas Butler has recorded tremendous success in lead generation from different platforms. Apart from building strong engagement on social media, Douglas Butler can now get very good referrals and highly-qualified leads. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Douglas Butler says its investment on marketing dollars have never given them better return. By using the longtail keywords from our research, Douglas Butler has maintained a front page search position and an influx of valuable organic leads. Our content strategy for Douglas Butler involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Manchester. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The bottom line is that our services helped Douglas Butler to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Douglas Butler is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. We have the ability to help your company get best quality leads that converts.
Give us a call today and get started
You can contact Sash Windows Manchester on –
Contact details –
Website address – https://sashwindows-manchester.co.uk
Contact Name – Douglas Butler
Company Name – Sash Windows Manchester
Contact Number – 0800 061 4053
Email Address – contact@sashwindows-manchester.co.uk
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