At Socialable, we have helped Phillip Summer become a recognizable brand in the Peterborough sash window scene. The company had problems generating valuable leads before they engaged Socialable. They needed a cost-effective way of generating leads that could sustain growth. The problem they encountered was high costs per lead vs low conversion rates.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They were slipping down in search engine result pages and knew something needed to be done about it. The leads they received were the wrong targeted group. Although engagement was poor in Peterborough, Phillip Summer had a significant online presence.
Socialable’s first step, when consulted by Phillip Summer to improve their leads generation, was to perform a comprehensive online promotion audit. We also took the time to learn about Phillip Summer’s buyer persona. We examined their digital marketing campaign.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Phillip Summer already had a strong social media presence. Our methods have always focused on the customer since we began lead generation services in Peterborough. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It is a science and art perfected from significant investment in tests over the years.
That is what we did for Phillip Summer to help it become a major player in Peterborough. One thing we noticed is that Phillip Summer demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. The engagement was not as good as it should have been, and Phillip Summer competitors were exploiting the lapses with a well-focused unique selling proposal. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Phillip Summer’s conversion by 103%. We developed the following channels for Phillip Summer –
Website Enhancement
The first thing we did was redesign the website completely. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. Our team also suggested Phillip Summer recreate their landing page to be more relevant to their marketed products.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. The video we made generated engagement among a significant percentage of Phillip Summer audience.
Sash Windows Marketing outline for Phillip Summer
For Socialable, effective marketing does not have to be complicated. All we do is to try and understand our target market deeper than most. This principle influenced the solutions we proffered for Phillip Summer. After consulting with Phillip Summer, we started by building a marketing plan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We also observed response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Peterborough.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. We also continued to engage and track the leads generated from a new email campaign. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Phillip Summer successful.
Search Engine Optimisation Tweaks
We did off-site and on-site search engine optimization for Phillip Summer. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We have discovered useful long-tail keywords from regular keyword research. . We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Branding Phillip Summer’s Sash Window Company in Peterborough
We made sure we stayed true to the brand in all aspects as we always consulted with Phillip Summer. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Sash Windows Peterborough Sash Windows Company Promotion in Peterborough
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Sash Window Lead Generation For Phillip Summer
Ever since we took over, the lead generation across multiple platforms online has been boosted. Phillip Summer can now get very good referrals and highly-qualified leads in Peterborough apart from creating meaningful engagement on social media. Leads from organic traffic are also better targeted and are converting better.
According to Phillip Summer, we were able to give them the best return on marketing investment ever. Phillip Summer is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We continue to use the content strategy we made for Phillip Summer by creating engaging and relevant content that not only ranks Phillip Summer higher on Google and bringing in leads, but also puts Phillip Summer in a position to lead in the Sash window industry in Peterborough. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The point here is that we helped Phillip Summer increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Phillip Summer to significantly boost profitability. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We can deliver meaningful leads that convert to sales for your business.
Get started today by calling us
The following means can be used to contact Sash Windows Peterborough –
Contact Details –
Company website – https://sashwindows-peterborough.co.uk
Business Contact – Phillip Summer
Name of Business – Sash Windows Peterborough
Main Phone – 0800 061 4053
Business Email – contact@sashwindows-peterborough.co.uk
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