Our marketing team at Socialable has built the Charles Williams brand to notable standards in the sash window industry, St Helens. When they engaged Socialable, they were struggling with generating leads. They needed a cost-effective way of generating leads that could sustain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They decided to take immediate action on noticing their falling search engine ranking. Their obtained leads were not the right target. Charles Williams clearly had a visible online presence, but engagement with customers in St Helens was poor.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Charles Williams. We also took the time to learn about Charles Williams’s buyer persona. Their online marketing techniques were analysed by our team.
Because Charles Williams’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. From the day we started our lead generation services in St Helens, our approach has always been focused on the customers. We take the time to learn about our client’s customers and understand their buyer persona. It is a science and art perfected from significant investment in tests over the years.
That is what we did for Charles Williams to help it become a major player in St Helens. One of the findings we made was Charles Williams’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Charles Williams’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Charles Williams’s conversion by 103%. Here are a few of them –
Revamp of the Sash Windows St Helens Webpage
The first thing we did was redesign the website completely. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. The video we made generated engagement among a significant percentage of Charles Williams audience.
Marketing Campaign for Charles Williams Sash Windows in St Helens
At Socialable, we believe effective marketing should be straightforward. What we do is to ensure that we clearly understand our target customers more than other marketers. This principle influenced the solutions we proffered for Charles Williams. After a consultation with Charles Williams, the first thing we did was to develop a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. An ultimate goal was tied to various campaigns, each with a unifying theme. We also tracked response. For instance, we re-designed the pay-per-click campaign that targeted prospects in St Helens.
We then tested the traffic against two different landing pages we created. We also continued to engage and track the leads generated from a new email campaign. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Charles Williams’s business.
Search Engine Marketing
We performed an on-site and off-site search engine optimization for Charles Williams. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We have discovered useful long-tail keywords from regular keyword research. . Charles Williams site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Windows Branding Process in St Helens
Because of frequent interactions, all our marketing activities reflected the true Charles Williams brand character. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promotion Campaign for Sash Windows St Helens Sash Windows in St Helens
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Charles Williams found impressive. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Generating Leads for Sash Windows St Helens Sash Windows in St Helens
Charles Williams has continued to experience positive lead generation from various channels, since we began managing their account. Apart from creating meaningful engagement on social media, Charles Williams is now able to get highly-qualified leads in St Helens and very good referrals. Organic traffic now provides better targeted leads and have improved conversion rates.
According to Charles Williams, we were able to give them the best return on marketing investment ever. Charles Williams is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We consistently implement the content strategy we created for Charles Williams by curating engaging and relevant content that positions Charles Williams as a popular player in the Sash window industry in St Helens and bringing in leads due to its high ranking on Google result page. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
This case study highlights our strategies to grow Charles Williams’s profits by selling more sash windows at a cheaper cost per lead. Like Charles Williams, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. The talent in our team and the experience have benefited a lot of companies. We have the ability to help your company get best quality leads that converts.
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You can contact Sash Windows St Helens on –
Contact details –
Website address – https://sashwindows-st-helens.co.uk
Contact Name – Charles Williams
Name of Business – Sash Windows St Helens
Main Phone – 0800 061 4053
Email Address – contact@sashwindows-st-helens.co.uk
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