Our marketing team at Socialable has built the Lori Morgan brand to notable standards in the sash window industry, Tunbridge Wells. When they engaged Socialable, they were struggling with generating leads. They required a cost-effective way of getting leads that could maintain growth. They struggled with low conversion rates while their cost per lead was high.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They ranked low on search engine result pages and agreed to make quick strategic changes. They got leads from a different target market. Lori Morgan’s strong online presence failed to produce significant engagement amongst its audience in Tunbridge Wells.
Socialable’s first step, when consulted by Lori Morgan to improve their leads generation, was to perform a comprehensive online promotion audit. We also took our time and studied the buyer persona of Lori Morgan. We performed a re-assessment of their online marketing campaigns.
Given Lori Morgan’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. We’ve always been customer-centric since we launched lead generation services in Tunbridge Wells. We spend more time studying our client’s customers and understanding their preferences and needs. It is a combination of creativity and analytics plus years of investment in continuous testing.
That is what we did for Lori Morgan to help it become a major player in Tunbridge Wells. One of the findings we made was Lori Morgan’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Lori Morgan’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Lori Morgan’s conversion by 103%. We developed the following channels for Lori Morgan –
Sash Windows Tunbridge Wells Website Re-design
Our first step was a complete redesign of the website. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. Our team also suggested Lori Morgan recreate their landing page to be more relevant to their marketed products.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. A considerable number of Lori Morgan target audience found our video appealing.
Marketing Sash Windows for Lori Morgan
Effective marketing does not have to be complicated for Sociable. What we do is to ensure that we clearly understand our target customers more than other marketers. These same principles guided our intervention. We started by creating a marketing plan after consulting with Lori Morgan.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. An ultimate goal was tied to various campaigns, each with a unifying theme. We checked real-time customer engagement. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Tunbridge Wells.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Lori Morgan benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Optimizing for Search Engine Marketing
We conducted search engine optimization, both off-site and on-site, for Lori Morgan’s. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We have discovered useful long-tail keywords from regular keyword research. . We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Branding Lori Morgan’s Sash Window Company in Tunbridge Wells
We were always consulting with Lori Morgan and making sure we stay true to the brand in all aspects. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Promoting Sash Windows for Lori Morgan
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Lead Generation for Lori Morgan Sash Windows
Since we started managing their account, Lori Morgan has recorded tremendous success in lead generation from different platforms. Besides engaging meaningfully on social media and receiving good referrals, Lori Morgan can now get top-quality leads in Tunbridge Wells. Leads from organic traffic are also well-targeted and better-converting.
Lori Morgan testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Lori Morgan is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. Lori Morgan believes it is in a leading position in the Tunbridge Wells Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
This case study highlights our strategies to grow Lori Morgan’s profits by selling more sash windows at a cheaper cost per lead. Like Lori Morgan, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. The talent in our team and the experience have benefited a lot of companies. We have the ability to help your company get best quality leads that converts.
Get started today by calling us
Sash Windows Tunbridge Wells Can be contacted at –
Contact Details –
Website address – https://sashwindows-tunbridge-wells.co.uk
Name – Lori Morgan
Business Name – Sash Windows Tunbridge Wells
Telephone – 0800 061 4053
Contact Email – contact@sashwindows-tunbridge-wells.co.uk
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