At Socialable, we have helped Willie Campbell become a recognizable brand in the Huddersfield sash window scene. Before working with Socialable, generating useful leads was a big issue for the company. The company needed to generate leads with cost-efficient methods to sustain growth. The problem was that their conversion was low as compared to the cost per lead.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They ranked low on search engine result pages and agreed to make quick strategic changes. They got leads from a different target market. There was no doubt that Willie Campbell had a strong online presence, but their visitors were just not taking any steps to engage with their company.
After consulting with Willie Campbell, Sociable decided to perform a forensic analysis of its online presence from the scratch. Our team also did a survey of the typical Willie Campbell buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
Given Willie Campbell’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Our methods have always focused on the customer since we began lead generation services in Huddersfield. We spend more time studying our client’s customers and understanding their preferences and needs. It is a science and art perfected from significant investment in tests over the years.
We used this marketing technique for Willie Campbell to make them one of the leading players in Huddersfield. Another observation we made was Willie Campbell hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Because of their weak customer engagement, Willie Campbell competitors were taking advantage of the gaps to win the online market with unique offerings. Our carefully targeted approach spiked up Willie Campbell conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Here are a few of them –
Revamp of the Sash Windows Huddersfield Webpage
First we had to change the look of our web design significantly. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. Our team also suggested Willie Campbell recreate their landing page to be more relevant to their marketed products.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. We created an offer that appealed to a wide audience of our Willie Campbell’s prospects.
Marketing Campaign for Willie Campbell Sash Windows in Huddersfield
Successful marketing shouldn’t be complicated- this is our belief at Socialable. All we do is to try and understand our target market deeper than most. Our intervention was guided by these same principles. We wrote a marketing plan after a meeting with Willie Campbell.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We put in place every single plan towards the defining goal, each complementing the other. We also tracked response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Huddersfield.
We then analysed the traffic using two separate landing pages we made. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Willie Campbell successful.
SEO
We performed an on-site and off-site search engine optimization for Willie Campbell. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We found new long-tail keywords through research. Willie Campbell site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Willie Campbell Sash Window Branding Activity in Huddersfield
We were always consulting with Willie Campbell and making sure we stay true to the brand in all aspects. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Promotion Campaign for Sash Windows Huddersfield Sash Windows in Huddersfield
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Willie Campbell found impressive. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Generating Leads for Sash Windows Huddersfield Sash Windows in Huddersfield
Ever since we took over, the lead generation across multiple platforms online has been boosted. Willie Campbell can now get very good referrals and highly-qualified leads in Huddersfield apart from creating meaningful engagement on social media. Leads from organic traffic are converting better because they are better targeted.
According to Willie Campbell, we were able to give them the best return on marketing investment ever. Willie Campbell is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. Willie Campbell believes it is in a leading position in the Huddersfield Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
Our marketing efforts enabled Willie Campbell generate significant profits by increasing the sale of its sash windows at lower costs per lead. Willie Campbell is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. We have the ability to help your company get best quality leads that converts.
Get started today by calling us
The following means can be used to contact Sash Windows Huddersfield –
Get in touch –
Business Web address – https://sashwindows-huddersfield.co.uk
Business Contact – Willie Campbell
Company Name – Sash Windows Huddersfield
Main Phone – 0800 061 4053
Contact Email – contact@sashwindows-huddersfield.co.uk
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