Socialable has helped Linda Long become one of the competitive players in the Kensington sash window industry. The company had problems generating valuable leads before they engaged Socialable. They required a cost-effective way of getting leads that could maintain growth. They struggled with low conversion rates while their cost per lead was high.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They ranked low on search engine result pages and agreed to make quick strategic changes. The generated leads were not from their target audience. There was no doubt that Linda Long had a strong online presence, but their visitors were just not taking any steps to engage with their company.
After consulting with Linda Long, Sociable decided to perform a forensic analysis of its online presence from the scratch. We spared some time and learnt about Linda Long’s buyer persona. Their online marketing techniques were analysed by our team.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Linda Long already had a strong social media presence. Our methods have always focused on the customer since we began lead generation services in Kensington. We spend more time studying our client’s customers and understanding their preferences and needs. It is a science and art perfected from significant investment in tests over the years.
That is what we did for Linda Long to help it become a major player in Kensington. One thing we noticed is that Linda Long demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Competitors capitalized on Linda Long’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our applied technique increased Linda Long’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. We developed the following channels for Linda Long –
Revamp of the Sash Windows Kensington Webpage
First we had to change the look of our web design significantly. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. A wide audience of our Linda Long’s prospects liked the offer that we created.
Sash Window Marketing for Linda Long
With Sociable, best quality marketing does not have to be complicated. What we do is to ensure that we clearly understand our target customers more than other marketers. Our intervention was guided by these same principles. We wrote a marketing plan after a meeting with Linda Long.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. All campaigns had a particular objective and were created to complement each other. We also checked the response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Kensington.
We then analysed the traffic using two separate landing pages we made. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Linda Long profitable.
Search Engine Optimisation Tweaks
For Linda Long, we performed search engine optimization, including off-site and on-site optimizations. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. Our constant keyword research as produced valuable long-tail keywords for us. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Linda Long’s website.
Sash Window Branding for Linda Long in Kensington
We were always consulting with Linda Long and making sure we stay true to the brand in all aspects. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Sash Windows Kensington Sash Windows Company Promotion in Kensington
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Linda Long found impressive, and we were able to scale up promotion across channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Linda Long Sash Window Lead Generation
Multiple platforms are bringing in significantly more leads online ever since we took over. Linda Long can now get very good referrals and highly-qualified leads in Kensington apart from creating meaningful engagement on social media. Leads from organic traffic are also better targeted and are converting better.
Linda Long claims they have never received a better return on its marketing money. Linda Long is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We continue to implement the content strategy we developed for Linda Long by creating relevant and engaging content that not only brings in leads and helps Linda Long rank higher on Google, but also positions Linda Long as a leader in the field of Sash windows in Kensington. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
The point here is that we helped Linda Long increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Linda Long to significantly boost profitability. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. You can count on us to get high-quality and converting leads for your organization.
Call us today to get started
Socialable is available –
Contact details –
Company Website – https://sashwindows-kensington.co.uk
Name of Contact – Linda Long
Name of Business – Sash Windows Kensington
Contact Number – 0800 061 4053
Contact Email – contact@sashwindows-kensington.co.uk
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