Our marketing team at Socialable has built the Jacqueline Johnson brand to notable standards in the sash window industry, Lewisham. The company had problems generating valuable leads before they engaged Socialable. They required a cost-effective way of getting leads that could maintain growth. The problem they encountered was high costs per lead vs low conversion rates.
They set up a campaign, hoping to generate organic leads in Lewisham, but couldn’t beat their competitors. They resolved to take quick action when they discovered their search engine ranking had also dropped. The leads they got were not as targeted as they would like. There was no doubt that Jacqueline Johnson had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Socialable’s first step, when consulted by Jacqueline Johnson to improve their leads generation, was to perform a comprehensive online promotion audit. We also took the time to learn about Jacqueline Johnson’s buyer persona. Their online marketing techniques were analysed by our team.
Given Jacqueline Johnson’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Our lead generation approach has continuously been customer-focused since our inception in Lewisham. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
Jacqueline Johnson’s marketing campaign was boosted by our techniques and made them one of the major players in Lewisham. One of the findings we made was Jacqueline Johnson’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Due to Jacqueline Johnson poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our applied technique increased Jacqueline Johnson’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Here are some areas we developed for Jacqueline Johnson –
Website Design
The first thing we did was redesign the website completely. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. Our team also suggested Jacqueline Johnson recreate their landing page to be more relevant to their marketed products.
We developed a demo video on the website teaching customers how to assess quality sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. A wide audience of our Jacqueline Johnson’s prospects liked the offer that we created.
Jacqueline Johnson’s Sash Windows Marketing Strategy
For Socialable, effective marketing does not have to be complicated. What we do is to ensure that we clearly understand our target customers more than other marketers. Our decisions on behalf of Jacqueline Johnson were guided by this principle. We started by creating a marketing plan after consulting with Jacqueline Johnson.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We organized every single campaign towards the ultimate goal, each complementing the other. We also checked the response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Lewisham.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Jacqueline Johnson profitable.
SEO
For Jacqueline Johnson, we performed search engine optimization, including off-site and on-site optimizations. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new long-tail keywords. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Windows Branding Campaign in Lewisham for Sash Windows Lewisham in Lewisham
Because of frequent interactions, all our marketing activities reflected the true Jacqueline Johnson brand character. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promotion Campaign for Sash Windows Lewisham Sash Windows in Lewisham
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Jacqueline Johnson was impressed with. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Sash Window Lead Generation For Jacqueline Johnson
Ever since we took over, the lead generation across multiple platforms online has been boosted. Jacqueline Johnson can boast of getting valuable leads in Lewisham, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are also better targeted and are converting better.
Jacqueline Johnson says its investment on marketing dollars have never given them better return. By using the longtail keywords from our research, Jacqueline Johnson has maintained a front page search position and an influx of valuable organic leads. We continue to implement the content strategy we developed for Jacqueline Johnson by creating relevant and engaging content that not only brings in leads and helps Jacqueline Johnson rank higher on Google, but also positions Jacqueline Johnson as a leader in the field of Sash windows in Lewisham. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The point here is that we helped Jacqueline Johnson increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Jacqueline Johnson is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. We have the ability to help your company get best quality leads that converts.
Get started today by calling us
The following means can be used to contact Sash Windows Lewisham –
Contact Details –
Business Web address – https://sashwindows-lewisham.co.uk
Business Contact – Jacqueline Johnson
Business Name – Sash Windows Lewisham
Contact Number – 0800 061 4053
Company Email Address – contact@sashwindows-lewisham.co.uk
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