Socialable has helped Jack Price become one of the competitive players in the Walton-On-Thames sash window industry. Before working with Socialable, generating useful leads was a big issue for the company. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their conversion was low while their cost per lead was high.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Walton-On-Thames, but they were losing ground to their competition. They decided to take immediate action on noticing their falling search engine ranking. They got leads from a different target market. Jack Price’s strong online presence failed to produce significant engagement amongst its audience in Walton-On-Thames.
After consulting with Jack Price, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also analyzed the buyer behavior of Jack Price’s target audience. We examined their digital marketing campaign.
Given Jack Price’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. We’ve always been customer-centric since we launched lead generation services in Walton-On-Thames. We spend more time analyzing our client’s customers and understanding their needs and preferences. It is a combination of creativity and analytics plus years of investment in continuous testing.
That is what we did for Jack Price to help it become a major player in Walton-On-Thames. Another observation we made was Jack Price hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Because of their weak customer engagement, Jack Price competitors were taking advantage of the gaps to win the online market with unique offerings. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Jack Price’s conversion by 103%. Here are a few of them –
Sash Windows Walton-On-Thames Website Re-design
Our first step was a complete redesign of the website. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. Our team also suggested Jack Price recreate their landing page to be more relevant to their marketed products.
We developed a demo video on the website teaching customers how to assess quality sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. The video we made generated engagement among a significant percentage of Jack Price audience.
Jack Price’s Sash Windows Marketing Strategy
For Socialable, effective marketing does not have to be complicated. What we do is to ensure that we clearly understand our target customers more than other marketers. These same principles guided our intervention. We wrote a marketing plan after a meeting with Jack Price.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We also checked the response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Walton-On-Thames.
We created two different landing pages and then tested the traffic against them. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Jack Price’s business.
Search Engine Results Pages Enhancement for Sash Windows Walton-On-Thames in Walton-On-Thames
We did off-site and on-site search engine optimization for Jack Price. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. Our constant keyword research as produced valuable long-tail keywords for us. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Branding Jack Price’s Sash Window Company in Walton-On-Thames
We always consulted with Jack Price and ensured that we remained true to the brand in all views. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Sash Window Promotion for Jack Price
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Generating Leads for Sash Windows Walton-On-Thames Sash Windows in Walton-On-Thames
Ever since we took over, the lead generation across multiple platforms online has been boosted. Jack Price can now get very good referrals and highly-qualified leads in Walton-On-Thames apart from creating meaningful engagement on social media. Organic traffic now provides better targeted leads and have improved conversion rates.
Jack Price says it has never had a better return on investment on its marketing dollars. Jack Price is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We continue to use the content strategy we made for Jack Price by creating engaging and relevant content that not only ranks Jack Price higher on Google and bringing in leads, but also puts Jack Price in a position to lead in the Sash window industry in Walton-On-Thames. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
Our marketing efforts enabled Jack Price generate significant profits by increasing the sale of its sash windows at lower costs per lead. Jack Price is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. We can help your organization generate high quality leads that converts.
Give us a call and we will start right away
Sash Windows Walton-On-Thames Can be contacted at –
Contact Details –
Company Website – https://sashwindows-walton-on-thames.co.uk
Contact – Jack Price
Company – Sash Windows Walton-On-Thames
Contact Number – 0800 061 4053
Contact Email – contact@sashwindows-walton-on-thames.co.uk
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