Socialable has helped Phillip Henderson become one of the competitive players in the Worthing sash window industry. Prior to hiring Socialable, they had difficulty obtaining credible leads. They needed an affordable way of creating leads that could ensure sustainable growth. The problem was that their conversion was low as compared to the cost per lead.
The campaign they initiated to draw targeted organic leads in Worthing was unsuccessful, and their competition was winning. They were slipping down in search engine result pages and knew something needed to be done about it. They got leads from a different target market. There was no doubt that Phillip Henderson had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Upon consulting with Phillip Henderson, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We spared some time and learnt about Phillip Henderson’s buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
Since Phillip Henderson already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Our lead generation approach has continuously been customer-focused since our inception in Worthing. We take the time to learn about our client’s customers and understand their buyer persona. It is a combination of creativity and analytics plus years of investment in continuous testing.
Phillip Henderson noticed a major spike in their business activity when we applied this practice to their strategy. We also observed customer preferences and demographics for Phillip Henderson had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Due to Phillip Henderson poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Phillip Henderson’s conversion by 103%. Below are some of them –
Website Development
First we had to change the look of our web design significantly. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. Socialable’s marketing team also advised Phillip Henderson to re-design their landing page to focus on how their product would help their customer for more effective results.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. We made an offer that was appealing to a large audience of our Phillip Henderson’s prospective customers.
Phillip Henderson’s Sash Windows Marketing Strategy
For Socialable, effective marketing does not have to be complicated. All we do is to try and understand our target market deeper than most. Our intervention was guided by these same principles. We started by creating a marketing plan after consulting with Phillip Henderson.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. We organized every single campaign towards the ultimate goal, each complementing the other. We monitored customer response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Worthing.
We then analysed the traffic using two separate landing pages we made. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Phillip Henderson profitable.
Search Engine Optimisation Tweaks
For Phillip Henderson, we performed search engine optimization, including off-site and on-site optimizations. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We researched and found new long-tail keywords. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Windows Branding Campaign in Worthing for Sash Windows Worthing in Worthing
Because of frequent interactions, all our marketing activities reflected the true Phillip Henderson brand character. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promoting Sash Windows for Phillip Henderson
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Generating Leads for Sash Windows Worthing Sash Windows in Worthing
Since we started managing their account, Phillip Henderson has recorded tremendous success in lead generation from different platforms. Apart from building strong engagement on social media, Phillip Henderson can now get very good referrals and highly-qualified leads. Leads from organic traffic are also better targeted and are converting better.
According to Phillip Henderson, we were able to give them the best return on marketing investment ever. Phillip Henderson is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We consistently implement the content strategy we created for Phillip Henderson by curating engaging and relevant content that positions Phillip Henderson as a popular player in the Sash window industry in Worthing and bringing in leads due to its high ranking on Google result page. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
Our marketing efforts enabled Phillip Henderson generate significant profits by increasing the sale of its sash windows at lower costs per lead. We have helped many companies like Phillip Henderson grow their bottom line substantially using our simplified yet thorough marketing strategies. The talent in our team and the experience have benefited a lot of companies. We can help your organization generate high quality leads that converts.
Give us a call and we will start right away
You can contact us at –
Contact us now –
Business Web address – https://sashwindows-worthing.co.uk
Business Contact – Phillip Henderson
Company Name – Sash Windows Worthing
Office Phone – 0800 061 4053
Company Email Address – contact@sashwindows-worthing.co.uk
Comments are closed.
