Drainage Nottinghamshire, a drainage company in Nottinghamshire was keen to build up their local clientele in Nottinghamshire and nearby areas. They decided to work with Socialable to run a targeted lead generation campaign. Although they had clear goals, the company simply didn’t have the knowledge or resources to run a sufficient lead generation campaign in the time period specified.
Drainage Nottinghamshire goals for the lead generation campaign in Nottinghamshire
- To get more inquiries into the company.
- To get more people to use its website
- To have more followers on social media.
Sociable’s lead generation methods for drainage companies in Nottinghamshire are proven and have worked in the past, which made us the best option. Since we are an experienced and successful lead generation company, we were confident of achieving the desired results within the set deadline, and we created a course of action to bring us to these goals. Our approach for this project featured SEO, Website Design, Digital-Marketing and Branding.
Design for Drainage Company Website in Nottinghamshire
Several improvements that were aimed at improving the appeal and user-friendliness of Drainage Nottinghamshire’s website were suggested on the back of a careful study. A contemporary, mobile-friendly interface was created by our design team.
Approach to Drainage Company Drainage Nottinghamshire’s SEO Optimisation in Nottinghamshire
Socialable understands that local SEO is pivotal to helping businesses to establish presence in local search for their target geographic areas. Due to this, we aimed to improve the search engine friendliness of the business. Some of the processes we engaged in are covered below.
Keyword research – To understand what keywords the audience in Nottinghamshire being targeted by Drainage Nottinghamshire used in their research, we did three things.
An understanding was sought from the company about the questions asked by customers who have previously made enquiries over the phone. Queries that are made over the phone are often similar to the terms that they use when making online searches.
The keywords that were already bringing internet users to Drainage Nottinghamshire’s website were also analysed. This helped us to understand the keywords that were already driving traffic to the site, the keywords for which the company had some authority and the keywords it needed to improve on.
Thirdly, we utilised our sophisticated keyword research tools to identify new geo-targeted keywords which could be used to generate new leads to Drainage Nottinghamshire in the Nottinghamshire area.
Site-architecture remodelling – An examination of Drainage Nottinghamshire’s website exposed the existence of a number of identical pages that had been published using different URLs. Where possible, we reduced the number of pages by consolidating them, and we also redirected URL’s where we needed to. We removed or repaired all 403 Error pages.
Inclusion of geo-keywords within website content – Nottinghamshire, which Drainage Nottinghamshire was targeting for leads, already had well-known companies dominating the market. For this reason, our team made use of keywords which were specific to Nottinghamshire and surrounds. This would improve rankings in relevant searches even where the search terms were not the broadest large-traffic ones. Enhancing other on-site SEO elements – In order to achieve better search engine optimisation of the site, which would raise its ability to attract more leads, a service page was added and internal links used, along with the updating of metadata.
Off-site SEO factors improvements – Socialable recognises the importance of off-site SEO factors that include link building, a presence on Google Places and a presence on local search listings. In order to build links, applicable articles were contributed to associate websites that included a link back to Drainage Nottinghamshire’s page using location-targeted keywords in the link’s anchor text. On the Drainage Nottinghamshire Google Places page, we added photos of drainage company staff at work in Nottinghamshire, short description featuring the right keywords, address, contact numbers and page URL. To make sure local search engine listings were optimised, we found all the major business pages in Nottinghamshire, created profiles on each one, and updated old profiles.
Strategy for digital marketing of Drainage Nottinghamshire in Nottinghamshire.
Digital marketing strategies were used to attract local leads in the local drainage market and further publicise Drainage Nottinghamshire. Several methods that were used are covered below.
Content marketing played a huge role in our Drainage Nottinghamshire digital marketing campaign. Our internal team formulated a content generation scheme that assisted us in producing a constant flow of content for Drainage Nottinghamshire’s blog and for use on websites where we could post as guests.
Marketing on social media – Drainage Nottinghamshire’s follower base on Twitter and Facebook grew with the help of our well tested social media engagement techniques. More impressions were generated due to the improved social media engagement.
Drainage Nottinghamshire struggled with the efficient use of their social media advertising budget. With the help of Sociable, the money was used on a Facebook campaign, following an analysis of both the channel and target audience demographics. The campaign was run on both desktop and mobile channels, driving traffic to Drainage Nottinghamshire website.
Branding for Drainage Company in Nottinghamshire
We helped Drainage Nottinghamshire improve branding in two major ways. The first involved the creation of consistency on all platforms. The brand colour was, in this regard, changed to make it similar to the website theme, and the logo and staff uniform were redesigned. We also helped the company to settle for choices of branded merchandise.
Success
Our lead generation methods elevated Drainage Nottinghamshire’s online and offline visibility to clients looking for dependable Nottinghamshire-based drainage companies. By the last week of our lead generation company, the company had seen a 140% rise in organic website traffic. An increase of 75% for online quotes and 43% for phone calls during work hours was also recorded. Leg traffic to Drainage Nottinghamshire’s office also increased by 35% and customer interest rose. The number of Facebook and Twitter followers also increased by 400%. Is your drainage company in Nottinghamshire looking to generate parallel lead generation outcomes? Call Sociable to begin consultations today. Call 0800 061 4703 today.
Contact us now –
Company website – https://drainagenottinghamshire.uk
Name of Contact – Martha Wilson
Name of Business – Drainage Nottinghamshire
Phone Number – 0800 061 4703
Company Email Address – contact@drainagenottinghamshire.uk
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