Socialable offers creative marketing solutions to small- and medium-sized companies that will maximize their standing in their industry. We have been offering start-up companies exemplary lead generation services, backed by our expertise, creativity, and marketing experience, since 2009. The following is a case study of a project we undertook for a client Richmond which does skip hires in Richmond.
Lead Generation for Skip Hire Company in Richmond
The skip hire company specializes in eliminating waste materials. Richmond businesses and individuals searching for expedient and dependable ways to get rid of their waste regularly fail to find a real provider of such services. This is because some people believe online ‘skip hires’ subcontract their jobs to inefficient companies. Still, there had to be a way to bring customers to Skip Hire Richmond, which offers the first-rate service that other skip hire companies are lacking.
Our task was cut out for us; Socialable was to provide an answer to an ‘old school’ business need – generate leads. Skip hire’s online presence in Richmond was already established, but there was room for improvement when it was time for customers to take the first step towards online engagement and conversion. We established our online marketing strategies and prioritized skip hire’s visibility and customer engagement.
What SEO techniques did we employ for skip hire company in Richmond?
There was need for Richmondto rake in more visitors to their site; therefore, we embarked on a content driven tactic. Though this is a demanding strategy, requiring a major investment of time and resources, we find that it works best for us. Our basic method –
- Use content designed to attract backlinks
By implementing this strategy, we hoped to increase the domain authority of skip hire’s website. The more solid their website authority had, the effortless the process for ranking keywords was. We then implemented our non-content-driven strategy.
Just like the strategy’s name implies, we didn’t make or advertise content. What we did was use target keywords to optimise multiple webpages. Small business customers preferred this strategy since it was affordable compared to the content driven technique. Some tactics –
- Finding keyword ideas, analysing the competitors, and getting Richmond to approve the keywords
- We targeted pages to optimise for the keywords.
- We resolved the problems identified in the SEO audit.
- Our last step was to use Google Keyword Planner to help us research skip hire’s preferred keywords.
This research showed us the search volume and then we added more keyword combinations that we believed potential customers for Richmond would use to complete a search. The result – An instant 230% increase in lead volume for Richmond in Richmond. Organic search has risen by 70.83% since the campaign was launched.
Web Design for skip hire in Richmond
Skip hire’s website needed better graphic design, with Socialable’s help, in order to maximise lead conversion. Our objectives were –
- Appeal to mobile customers by making the site more navigable and responsive on phones
- The techniques and tools we employed were web design, UX & prototyping, SEO & Analytics, quality assurance, mobile accessibility, information architecture and Custom WordPress.
We began with a prototype, which was designed to enhance visitors’ access to information online while incorporating skip hire’s search integration into the structure of the site. People in Richmond looking for Richmond’S skip hire services on their website would easily find needed information. It was obvious that Richmond needed a more modern and user-friendly site that could connect with their end user and communicate things more easily. We wanted to bring back skip hire’s online presence in Richmond through better site design.
To achieve this, we engaged the use of strong typography and a branded management of their photography. We utilized bright colours and plenty of white space to freshen up the website and give it a more friendly feeling. When all of these elements were brought together it gave the website a complete makeover. The results were instant.
We saw visitor engagement jump by 23% after improving the appearance and navigability of the site. More significantly, conversion rates increased by 4% due to better accessibility with mobile avenues. The skip hire company needed to present an image that communicated authority and trustworthiness to target-audiences and visitors to its website. The branding specialists at Socialable, after appraisal, concluded to centre on the brand value of the company.
This new positioning strategy would be geared towards reassuring customers about skip hire’s reliability and service efficiency in Richmond. Since people who search for skip hire services in Richmond prioritise quick response time and customers service, we established these two qualities as Richmond’s brand values. We implemented a multi-pronged digital marketing approach centred on these values, writing guest blogs on waste management sites and emailing potential customers in Richmond, among other strategies.
It did not take long, based on our surveys, for the public’s impression of Richmond to improve. A significant percentage of people questioned in Richmond believed Richmond to be ‘trustworthy’ and ‘efficient’ based on their key communication messages. Alongside an increase in conversion rates in recent months, Richmond’s lead generation has grown by 30%.
Keys to Socialable’s success with skip hire campaigns in Richmond
The starting point of each project for Socialable is to listen to what our clients want and take notes. This attention to detail is precisely what allows us to deliver effective services that meet our clients’ individual requirements. After we identify the needs of the client we retreat to the strategy room and go over the plan that we will apply. We are a close-knit team at Socialable, with every member doing their part to ensure that you receive customised solutions with excellent results.
To inquire, please contact us here –
Contact Details –
Business Web address – https://skiphire-richmond.co.uk
Business Contact – Richard Butler
Company – Richmond
Phone Number – 0800 772 3859
Company Email – contact@skiphire-richmond.co.uk
To schedule a quick consultation, call on 0800 772 3859.
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