Socialable helps small and medium companies augment their industry presence through creative marketing solutions. We have made good use of our creativity since we began in 2009 of our skill and knowledge of marketing to cultivate good techniques for lead generation for new businesses. The following case study will examine the services performed for CBedford located in Bedford.
Our Lead Generation Campaign for a Skip Hire Company in Bedford?
Bedford offers reliable waste-disposal services to the people of Bedford. It is often hard for both individuals and businesses in the Bedford area to find consistent and reliable methods to get rid of waste products because they cannot find a company that provides those services. This difficulty comes down to trust – people don’t know if an online skip hire company will simply subcontract their work to low-quality companies. We wondered how we could put potential customers who were sceptical in touch with Skip Hire Bedford, the skip hire company.
We had a difficult task ahead of us, but Socialable wanted to generate leads for the company. Though Bedford was already a recognizable service provider in Bedford, online engagement and conversion were still lacking. Our online marketing team decided to implement a series of strategies geared towards more web visibility and engagement.
What SEO techniques did we employ for skip hire company in Bedford?
Skip Hire Bedford needed to draw more people to their website, so we started with a content driven strategy. This is a strategy that we prefer to use even though it takes a substantial amount of time, resources and effort. Our method is simple –
- Use content designed to attract backlinks
By implementing this strategy, we hoped to increase the domain authority of skip hire’s website. As the website gained authority it became easier to rank for certain keywords. We then implemented our non-content-driven strategy.
This method was not based on the creation or promotion of any content. Instead, we optimised several webpages for target keywords. We like to employ this strategy when working with small businesses, because it is less demanding with regard to time and effort. Here are some of our tactics –
- Optimising target pages for those keywords
- We identified technical problems on the site and backlink problems off the site through an SEO audit.
- Continuous acquisition of relevant backlinks until the client ranked
- Our last step was to use Google Keyword Planner to help us research skip hire’s preferred keywords.
This tool provided us with the combinations of keywords which skip hire’s prospective customers had used on search engines. Our End Result – We increased the volume of leads for Bedford in Bedford by 240% immediately. Since implementing these strategies, we have increased the volume of organic searches by 70.82%.
Skip Hire in Bedford process for Web Design
Our graphic designers at Sociable felt we could improve the quality of skip hire’s website to make it more amenable and optimised for conversion to potential customers. Our objectives were –
- Make the site more appealing to potential customers by improving both their experience and the site’s aesthetics
- For this, we focused on web design, mobile accessibility, quality assurance, information architecture, Custom WordPress, UX & prototyping, and SEO & Analytics.
Based on the goals, we came up with a sample to make a new site that could enhance user experience by ensuring access to essential information is stress-free and real time; and to bring the search integration of Bedford to the general site structure. Anyone in Bedford who was interested in the services that Bedford offers could find the information that they need with ease on the new website. In terms of style, Bedford needed a website that connected and communicated better with the targeted audience. We wanted to bring back skip hire’s online presence in Bedford through better site design.
To achieve this, we engaged the use of strong typography and a branded management of their photography. To make sure we achieved this, we used strong typography as well as a branded managing of their photography. When all of these elements were brought together it gave the website a complete makeover. We saw results right away.
The website engagement increased significantly by 23% due to the aesthetics and ease of navigation. Thanks to the site’s mobile improvements, furthermore, visitor conversion increased by 3%. The skip hire company needed to present an image that communicated authority and trustworthiness to target-audiences and visitors to its website. Socialable’s branding team identified the company’s brand values as the best way to achieve this end.
This new positioning strategy would be geared towards reassuring customers about skip hire’s reliability and service efficiency in Bedford. The brand values were excellent customers service and quick response time – two qualities that are important to people searching for skip hire services. We conducted campaigns based on this message, guest blogging on waste management sites, email campaigns and other digital marketing strategies.
From our tests, we noted a positive relationship for alleged impressions of Bedford within a short stint. Our tests showed that a large proportion of residents of Bedford associated Bedford with the words ‘trustworthy’ and ‘efficient’, reflecting the brand values we were communicating. In recent months, the Bedford has recorded a substantial growth in lead generation (30%) and notable conversion from inquiring visitors to their website. At Socialable we start each project by listening to our clients and taking down every point. Our eye for every detail ensures everything runs smoothly. After listening to our clients’ needs, our teams come together to design and implement a cohesive, custom-made strategy. Each team member plays their part in bringing all issues to a successful conclusion and ensuring your business is successful.
To inquire, please contact us here –
Finding Us –
Website address – https://skiphire-bedford.co.uk
Contact – Harold Campbell
Company Name – Bedford
Contact Number – 0800 772 3859
Contact Email – contact@skiphire-bedford.co.uk
To schedule a quick consultation, call on 0800 772 3859.
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