Socialable is a creative marketing company that helps small and medium scale companies grow into competitive players in their industries. We have made good use of our creativity since we began in 2009 of our skill and knowledge of marketing to cultivate good techniques for lead generation for new businesses. Here is a case study of a project for one of our clients Wakefield, a company operating in Wakefield.
Lead Generation for Skip Hire Company in Wakefield
Wakefield offers reliable waste-disposal services to the people of Wakefield. It can be difficult for the residents and businesses of Wakefield to find dependable, high-quality waste-disposal services. The reason for this is the fact that some folks opine that ‘skip hires’ usually outsource their tasks to incompetent companies. Still, there had to be a way to bring customers to Skip Hire Wakefield, which offers the first-rate service that other skip hire companies are lacking.
Our obligation was always clear — Socialable was to offer solutions to ‘old school’ business/individual demands; Lead generation. Skip hire’s online presence in Wakefield was already established, but there was room for improvement when it was time for customers to take the first step towards online engagement and conversion. We took steps via our online marketing team to improve web engagement and increase visibility with some key strategies.
What SEO techniques did we employ for skip hire company in Wakefield?
The aim was to attract more visitors to the Wakefield website, so the starting point was to use a content driven strategy. It is our favoured strategy, even though it needs substantial effort, time, and resources. Our approach –
- Use content designed to attract backlinks
By implementing this strategy, we hoped to increase the domain authority of skip hire’s website. The more solid their website authority had, the effortless the process for ranking keywords was. Next, Socialable developed a non-content-driven strategy.
As you can guess from the strategy’s name, this phase did not involve creating or promoting content. Rather, it centres on optimising online material for specific keywords. Small business customers preferred this strategy since it was affordable compared to the content driven technique. Here are the tactics we used –
- We identified target keywords by looking closely at the competitors, then sought skip hire’s approval of the new keywords.
- We identified technical problems on the site and backlink problems off the site through an SEO audit.
- We resolved the problems identified in the SEO audit.
- Lastly, we obtained particular keywords that the company needed us to rank for; we used Google Keyword Planner to research them.
We did this to verify their search volume, and came up with relevant keywords combinations that potential customers of the Wakefield were using to search. The Result – Immediate 240% rise in lead volume for the company in Wakefield. Organic search has risen by 70.83% since the campaign was launched.
Web Design for skip hire in Wakefield
Skip hire’s website needed better graphic design, with Socialable’s help, in order to maximise lead conversion. The objectives we had were –
- Improve overall web aesthetics and user experience, and make the website more engaging and professional
- For this, we focused on web design, mobile accessibility, quality assurance, information architecture, Custom WordPress, UX & prototyping, and SEO & Analytics.
Based on the goals, we came up with a sample to make a new site that could enhance user experience by ensuring access to essential information is stress-free and real time; and to bring the search integration of Wakefield to the general site structure. People in Wakefield looking for Wakefield’S skip hire services on their website would easily find needed information. Moving on to the website’s aesthetics, we knew that Wakefield needed a more appealing and accessible online presence. We wanted to bring back skip hire’s online presence in Wakefield through better site design.
To achieve this, we engaged the use of strong typography and a branded management of their photography. To make sure we achieved this, we used strong typography as well as a branded managing of their photography. We brought all these together and the website had a total makeover. We saw results right away.
The website engagement increased significantly by 23% due to the aesthetics and ease of navigation. We also improved conversion by 3% once we made the site more accessible by mobile. The skip hire company needed to present an image that communicated authority and trustworthiness to target-audiences and visitors to its website. Once we had completed an assessment, the Socialable branding team arrived to discuss the brand values of the company.
This new positioning strategy would be geared towards reassuring customers about skip hire’s reliability and service efficiency in Wakefield. We discovered in discussions that two very important qualities people look for when they search for skip hire services were the brand values of a fast response time and impeccable customer service. Our campaigns were based on this message, email campaigns, guest blogging on the waste management websites as well as a host of other digital marketing techniques.
It didn’t take long for those tests to increase the popularity of Wakefield. In fact, as a result of our successful marketing campaign, a large percentage of survey respondents in Wakefield thought of Wakefield as ‘efficient’ and ‘trustworthy’. Alongside an increase in conversion rates in recent months, Wakefield’s lead generation has grown by 30%.
What makes our campaigns for Skip hire in Wakefield a success?
The starting point of each project for Socialable is to listen to what our clients want and take notes. Our attention to detail may be described as meticulous but it gets the job done. Once we have identified your specific needs, we go to our strategy room and outline a plan which will be executed thoroughly. We are a close-knit team at Socialable, with every member doing their part to ensure that you receive customised solutions with excellent results.
You can contact us here –
Contact details –
Website address – https://skiphire-wakefield.co.uk
Contact Name – Alan Green
Business Name – Wakefield
Phone Number – 0800 772 3859
Email Address – contact@skiphire-wakefield.co.uk
Quick phone consultations can be scheduled by calling 0800 772 3859.
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