With the assistance of Socialable a creative marketing company, small and medium businesses can develop beyond limitations to become more competitive in their industry. Since we started in 2009, we have combined our marketing ingenuity, know-how, and practice to promote effective lead generation techniques for start-up enterprises. The following is a case study of a project we undertook for a client Devon which does skip hires in Devon.
Skip Hire Company in Devon – Lead Generation
Business Type – Devon provides quality services to help people get rid of their waste materials. It is often hard for both individuals and businesses in the Devon area to find consistent and reliable methods to get rid of waste products because they cannot find a company that provides those services. This is because some people believe online ‘skip hires’ subcontract their jobs to inefficient companies. How could we connect Skip Hire Devon, an original skip hire company, with these skeptical customers?
Our obligation was always clear — Socialable was to offer solutions to ‘old school’ business/individual demands; Lead generation. Skip hire’s online presence in Devon was already established, but there was room for improvement when it was time for customers to take the first step towards online engagement and conversion. Their website’s visibility and engagement took centre stage as we developed our online marketing strategy.
SEO techniques for skip hire company in Devon
The aim was to attract more visitors to the Devon website, so the starting point was to use a content driven strategy. We find that this strategy is highly effective, though it demands a substantial outlay of time and effort. This is our basic method –
- Promote content designed to attract backlinks
The goal of our technique is to raise Devon website’s authority. As the website gained authority it became easier to rank for certain keywords. We then implemented our non-content-driven strategy.
Like the name implies, we did not create or promote any content. Rather, we optimized a number of WebPages for intended keywords. Many small business clients prefer this strategy because it is a lot less costly than the content drive strategy. Some tactics –
- Optimising target pages for those keywords
- Performing an SEO audit to discover all on-site tech issues and off-site backlink issues.
- We acquired pertinent backlinks constantly until we were pleased with the site’s ranking.
- Our last step was to use Google Keyword Planner to help us research skip hire’s preferred keywords.
This research showed us the search volume and then we added more keyword combinations that we believed potential customers for Devon would use to complete a search. The result – Skip hire’s lead volume in Devon instantly increased by 230%. Skip hire’s organic search has also increased by 70.82% thanks to our campaign.
How did we improve the web design for skip hire in Devon?
We turned to our graphic designers to optimise visitor conversion by improving skip hire’s website. Here are our objectives –
- Improve the content strategy and site navigation for mobile responsiveness
- For this, we focused on web design, mobile accessibility, quality assurance, information architecture, Custom WordPress, UX & prototyping, and SEO & Analytics.
We followed the objectives closely to develop a prototype for the new website to enhance the experience of the user and make information more accessible while incorporating Devon’s search integration into the site’s configuration. With these improvements, search engines would reliably steer potential customers in Devon to skip hire’s website. Next, we turned our attention to the website’s style, which we thought could be more visually appealing to potential customers. The enhanced web design would play a big role in giving it a revitalized online presence.
To achieve this, we engaged the use of strong typography and a branded management of their photography. Then we improved the site’s visual appeal by incorporating bright colours and white space, which made it feel more inviting and easy to read. We brought all these together and the website had a total makeover. The results were noticeable right away.
We saw visitor engagement jump by 23% after improving the appearance and navigability of the site. More significantly, conversion rates increased by 4% due to better accessibility with mobile avenues. The skip hire company needed to present an image that communicated authority and trustworthiness to target-audiences and visitors to its website. Socialable’s branding team identified the company’s brand values as the best way to achieve this end.
Our team decided to focus on establishing an efficient and reliable ethos for the brand, designed to reassure sceptical customers in Devon. We discovered in discussions that two very important qualities people look for when they search for skip hire services were the brand values of a fast response time and impeccable customer service. Focusing on this message we ran campaigns which included guest blogging, emails and other strategies used by digital marketers.
It didn’t take long for those tests to increase the popularity of Devon. Many Devon residents found Devon to be ‘efficient’ and ‘dependable’ on the basis of their main communication messages. Alongside an increase in conversion rates in recent months, Devon’s lead generation has grown by 30%.
Why are Socialable’s skip hire campaigns in Devon so successful?
At Socialable we start each project by listening to our clients and taking down every point. Our attention to detail may be described as meticulous but it gets the job done. After listening to our clients’ needs, our teams come together to design and implement a cohesive, custom-made strategy. All team members contribute their quota towards solving issues and ensuring your business is a success.
To inquire, please contact us here –
Contact details –
Business Web address – https://skiphire-devon.co.uk
Business Contact – Eugene Smith
Company Name – Devon
Contact Number – 0800 772 3859
Business Email – contact@skiphire-devon.co.uk
To schedule a quick consultation, call on 0800 772 3859.
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