Socialable helps small and medium companies augment their industry presence through creative marketing solutions. We have been offering start-up companies exemplary lead generation services, backed by our expertise, creativity, and marketing experience, since 2009. The following is a case study of a project we undertook for a client Eastbourne which does skip hires in Eastbourne.
Lead Generation for Skip Hire Company in Eastbourne
Eastbourne offers reliable waste-disposal services to the people of Eastbourne. It is often hard for both individuals and businesses in the Eastbourne area to find consistent and reliable methods to get rid of waste products because they cannot find a company that provides those services. There seems to be a common belief amongst people that ‘skip hires’ passes their jobs on to other companies that do a substandard job. We needed a way to bring the high-quality skip hire services of Skip Hire Eastbourne to the attention of customers in Eastbourne.
Socialable’s solution had to rely on the classic business strategy of lead generation. We especially needed to improve customers’ online engagement and conversion, building on skip hire’s established online presence in Eastbourne. Their website’s visibility and engagement took centre stage as we developed our online marketing strategy.
Skip hire company in Eastbourne – SEO techniques
We began by developing a content-driven strategy, designed to attract more traffic to skip hire’s website. Though this is a demanding strategy, requiring a major investment of time and resources, we find that it works best for us. Our method –
- Use content designed to attract backlinks
By implementing this strategy, we hoped to increase the domain authority of skip hire’s website. By increasing the site’s authority, we would improve its ranking for keywords. Next, Socialable developed a non-content-driven strategy.
This method was not based on the creation or promotion of any content. What we did was use target keywords to optimise multiple webpages. Because this strategy requires less investment of resources, small businesses tend to prefer it. Here are the tactics we used –
- We optimised keyword use on certain webpages.
- We identified technical problems on the site and backlink problems off the site through an SEO audit.
- We acquired pertinent backlinks constantly until we were pleased with the site’s ranking.
- After this, we turned to Google Keyword Planner and researched keywords identified by skip hire.
This tool provided us with the combinations of keywords which skip hire’s prospective customers had used on search engines. The result – An instant 230% increase in lead volume for Eastbourne in Eastbourne. Organic search has increased by 70.82% since we launched the campaign.
How did we improve the web design for skip hire in Eastbourne?
Our graphic designers at Sociable felt we could improve the quality of skip hire’s website to make it more amenable and optimised for conversion to potential customers. Here are our objectives –
- Make the site more appealing to potential customers by improving both their experience and the site’s aesthetics
- Tools and techniques we used were Custom WordPress, information architecture, mobile accessibility, quality assurance, SEO & Analytics, UX & prototyping and web design.
Based on the goals, we came up with a sample to make a new site that could enhance user experience by ensuring access to essential information is stress-free and real time; and to bring the search integration of Eastbourne to the general site structure. Now, potential customers in Eastbourne would easily find skip hire’s website when searching online. Moving on to the website’s aesthetics, we knew that Eastbourne needed a more appealing and accessible online presence. The enhanced web design would play a big role in giving it a revitalized online presence.
To make sure we achieved this, we used strong typography as well as a branded managing of their photography. The graphic design team also made the website feel more open and inviting with the strategic use of white space and bright colours. These elements combined to give Eastbourne an entirely fresh, new website. The results were immediate.
Due to the new look and easier navigation, website engagement rose by 24%. More significantly, conversion rates increased by 4% due to better accessibility with mobile avenues. There was need for Eastbourne to portray a reflection that relayed trustworthiness and authority to the target-audiences as well as web visitors. Once we had completed an assessment, the Socialable branding team arrived to discuss the brand values of the company.
Specifically, we needed to show potential customers in Eastbourne that Eastbourne was a dependable and high-quality option. We discovered in discussions that two very important qualities people look for when they search for skip hire services were the brand values of a fast response time and impeccable customer service. Focusing on this message we ran campaigns which included guest blogging, emails and other strategies used by digital marketers.
Within a short time, our tests showed a positive correlation for perceived impressions of the skip hire company. A large number of people in Eastbourne when questioned thought that Eastbourne was efficient and trustworthy based on what they stated in their messages. Eastbourne has enjoyed serious growth in their leads of about 40% and more visitors are converting over to customers after visiting their website.
Keys to Socialable’s success with skip hire campaigns in Eastbourne
At Socialable we start each project by listening to our clients and taking down every point. Our attention to detail may be described as meticulous but it gets the job done. After we identify the needs of the client we retreat to the strategy room and go over the plan that we will apply. All team members contribute their quota towards solving issues and ensuring your business is a success.
How to get in touch with us –
Contact us now –
Website address – https://skiphire-eastbourne.co.uk
Business Contact – Jeffrey Harris
Company – Eastbourne
Contact Number – 0800 772 3859
Company Email Address – contact@skiphire-eastbourne.co.uk
Phone us to schedule a brief consultation 0800 772 3859.
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