Socialable is an innovative marketing company that assists medium and small scale companies expand into aggressive players within their industries. We have made good use of our creativity since we began in 2009 of our skill and knowledge of marketing to cultivate good techniques for lead generation for new businesses. Here is a case study of a project for one of our clients Bath, a company operating in Bath.
Our Lead Generation Campaign for a Skip Hire Company in Bath?
Bath offers reliable waste-disposal services to the people of Bath. Real waste-disposal services in Bath that are top-notch and trustworthy can be difficult to find. The reason for this is the fact that some folks opine that ‘skip hires’ usually outsource their tasks to incompetent companies. We wondered how we could put potential customers who were sceptical in touch with Skip Hire Bath, the skip hire company.
Socialable’s solution had to rely on the classic business strategy of lead generation. The company’s online presence within Bath was solid already; nonetheless, much still needed to be done in order for clients to act towards online commitment as well as conversion. Our online marketing team decided to implement a series of strategies geared towards more web visibility and engagement.
Skip hire company in Bath – SEO techniques
Using a content-driven strategy, we set about increasing visits to skip hire’s website. It is our favoured strategy, even though it needs substantial effort, time, and resources. Our basic method –
- Promote content designed to attract backlinks
The goal of our technique is to raise Bath website’s authority. The more solid their website authority had, the effortless the process for ranking keywords was. Socialable used a second strategy and that was non-content driven.
This strategy, as the name suggests, did not focus on content creation or promotion. It instead required us to optimise the website for target keywords and phrases. Small business customers preferred this strategy since it was affordable compared to the content driven technique. Our tactics included –
- We optimised keyword use on certain webpages.
- We brought the client’s website to a desirable ranking by acquiring relevant backlinks.
- We acquired pertinent backlinks constantly until we were pleased with the site’s ranking.
- There were specific keywords that the client wanted to rank for so we undertook research on Google Keyword Planner.
We did this to verify their search volume, and came up with relevant keywords combinations that potential customers of the Bath were using to search. The Result – Immediate 240% rise in lead volume for the company in Bath. Since implementing these strategies, we have increased the volume of organic searches by 70.82%.
How did we improve the web design for skip hire in Bath?
According to our graphic designers, we could enhance the quality of the company’s site in order to ensure it is more optimised and amenable for conversion to prospective clients. Here are our objectives –
- Improve visitors’ online experience with a better, more professional look
- We used several different strategies and tools including mobile accessibility, UX & prototyping, information architecture, a custom WordPress set-up, quality assurance, SEO & Analytics and web design.
Based on the goals, we came up with a sample to make a new site that could enhance user experience by ensuring access to essential information is stress-free and real time; and to bring the search integration of Bath to the general site structure. With these improvements, search engines would reliably steer potential customers in Bath to skip hire’s website. Moving on to the website’s aesthetics, we knew that Bath needed a more appealing and accessible online presence. We wanted to bring back skip hire’s online presence in Bath through better site design.
Our graphic design team focused on typography and photographs, establishing a recognisable brand style. We also made good use of bright colours and white space to create a fresh, approachable feel for the website. We brought all these together and the website had a total makeover. The results were immediate.
Website engagement levels went up by 24% because of seamless navigation and aesthetics. We also improved conversion by 3% once we made the site more accessible by mobile. We needed to give Bath a look that online visitors would recognise as trustworthy and authoritative. Socialable’s branding team identified the company’s brand values as the best way to achieve this end.
Specifically, we needed to show potential customers in Bath that Bath was a dependable and high-quality option. We identified customers service and speedy response time as Bath’s primary brand values, since potential customers primarily search for these qualities in skip hires. Focusing on this message we ran campaigns which included guest blogging, emails and other strategies used by digital marketers.
It didn’t take long for those tests to increase the popularity of Bath. Our tests showed that a large proportion of residents of Bath associated Bath with the words ‘trustworthy’ and ‘efficient’, reflecting the brand values we were communicating. Particularly gratifying is skip hire’s continued growth – their online lead generation has improved by 30% and conversion has also increased in the past few months.
Keys to Socialable’s success with skip hire campaigns in Bath
At Socialable we start each project by listening to our clients and taking down every point. Our eye for every detail ensures everything runs smoothly. After we identify the needs of the client we retreat to the strategy room and go over the plan that we will apply. Every member of the team contributes their quota towards resolving the problem and making your business successful.
How to get in touch with us –
Contact us now –
Website – https://skip-hire-bath.com
Contact Name – Alice Johnson
Business Name – Bath
Main Phone – 0800 772 3859
Email Address – contact@skip-hire-bath.com
To schedule a quick consultation, call on 0800 772 3859.
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