With the assistance of Socialable a creative marketing company, small and medium businesses can develop beyond limitations to become more competitive in their industry. Since we started in 2009, we have combined our marketing ingenuity, know-how, and practice to promote effective lead generation techniques for start-up enterprises. As a case study, let’s take a look at the work we did for Grays a skip hire company operating in Grays.
Skip Hire Company in Grays – Lead Generation
Type of Company – Grays offers a variety of services to people who wish to dispose of waste products. It can be difficult for the residents and businesses of Grays to find dependable, high-quality waste-disposal services. There seems to be a common belief amongst people that ‘skip hires’ passes their jobs on to other companies that do a substandard job. We wondered how we could put potential customers who were sceptical in touch with Skip Hire Grays, the skip hire company.
Socialable’s solution had to rely on the classic business strategy of lead generation. Skip hire’s online presence in Grays was already established, but there was room for improvement when it was time for customers to take the first step towards online engagement and conversion. We took steps via our online marketing team to improve web engagement and increase visibility with some key strategies.
SEO strategies for skip hire company in Grays
We began by developing a content-driven strategy, designed to attract more traffic to skip hire’s website. This is our preferred strategy, although it requires significant resources, time and effort. This is our basic method –
- Use content designed to attract backlinks
The objective of this strategy is to increase the authority of skip hire’s website. As the website gained authority it became easier to rank for certain keywords. The second strategy Socialable applied was non-content driven strategy.
This strategy, as the name suggests, did not focus on content creation or promotion. Instead, we optimised several webpages for target keywords. Small business customers preferred this strategy since it was affordable compared to the content driven technique. Our tactics included –
- We optimised keyword use on certain webpages.
- We targeted pages to optimise for the keywords.
- Continuous acquisition of relevant backlinks until the client ranked
- Lastly, we obtained particular keywords that the company needed us to rank for; we used Google Keyword Planner to research them.
We did this to verify their search volume, and came up with relevant keywords combinations that potential customers of the Grays were using to search. Our End Result – We increased the volume of leads for Grays in Grays by 240% immediately. Since the launch of our campaign organic search has risen by 70.83%.
Web Design for skip hire in Grays
We turned to our graphic designers to optimise visitor conversion by improving skip hire’s website. Here are our objectives –
- Appeal to mobile customers by making the site more navigable and responsive on phones
- Tools and techniques we used were Custom WordPress, information architecture, mobile accessibility, quality assurance, SEO & Analytics, UX & prototyping and web design.
Following the objectives, we developed a prototype to create a new website that would improve user experience by making access to important information easier and quicker, and to bring skip hire’s search integration into the overall site structure. Grays residents searching for Grays’S skip hire products on their site could find the desired information easily. In terms of style, Grays needed a website that connected and communicated better with the targeted audience. The enhanced web design would play a big role in giving it a revitalized online presence.
To achieve this, we engaged the use of strong typography and a branded management of their photography. We also made good use of bright colours and white space to create a fresh, approachable feel for the website. When all of these elements were brought together it gave the website a complete makeover. We saw results right away.
Due to the new look and easier navigation, website engagement rose by 24%. Due to easy access on the new mobile platform, conversion rates went up by 4. The skip hire company needed to present an image that communicated authority and trustworthiness to target-audiences and visitors to its website. After our assessment, our branding team at Socialable arrived at the conclusion to focus on the company’s brand values.
This new positioning strategy would be geared towards reassuring customers about skip hire’s reliability and service efficiency in Grays. The brand values were excellent customers service and quick response time – two qualities that are important to people searching for skip hire services. We implemented a multi-pronged digital marketing approach centred on these values, writing guest blogs on waste management sites and emailing potential customers in Grays, among other strategies.
Thanks to this campaign, as our tests have shown, the perceived impressions of Grays improved almost immediately. In fact, as a result of our successful marketing campaign, a large percentage of survey respondents in Grays thought of Grays as ‘efficient’ and ‘trustworthy’. Alongside an increase in conversion rates in recent months, Grays’s lead generation has grown by 30%.
Why are Socialable’s skip hire campaigns in Grays so successful?
The starting point of each project for Socialable is to listen to what our clients want and take notes. Our eye for every detail ensures everything runs smoothly. After identifying your particular needs, we head into our tactics rooms, and come up with a plan that we execute thoroughly. Each team member plays their part in bringing all issues to a successful conclusion and ensuring your business is successful.
You can contact us here –
Contact details –
Website address – https://skiphire-grays.co.uk
Contact Name – Norma Moore
Name of Business – Grays
Telephone – 0800 772 3859
Company Email – contact@skiphire-grays.co.uk
To schedule a quick consultation, call on 0800 772 3859.
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