The client, Replacement Windows Wiltshire is a replacement windows company delivering high-grade, tailored replacement windows services to its customers in Wiltshire. Being successful with their offline operations, Replacement Windows Wiltshire aimed to translate that success online. Replacement Windows Wiltshire wanted to expand its customer base by generating, nurturing and converting more leads.
The Problem
Get the best rate of conversion from the generated leads. We know that hard selling does not work with today’s consumers as they leverage online research to make informed purchase decisions. Modern consumers need the considerable and expert persuasion to agree that a particular brand meets their needs and in the way that they want.
The Target
In order for us to improve Replacement Windows Wiltshire’s online business, we needed to implement a complete rebuilding of their operations including marketing, web design and conversion rate optimization, all of which would work towards one goal – to create the most amount of leads possible and convert as many of them as possible into sales.
Our Replacement Windows Wiltshire Wiltshire Lead Generation Strategy
It’s not often that consumers require windows replacement services. In order to achieve online success for this business, extra effort is needed to capture customer interest and be readily available once the customer does need the service. Knowing this, we set out to build a full-scale, all-encompassing lead generation campaign for Replacement Windows Wiltshire Wiltshire.
Socialable’s Lead Generation Solution for Replacement Windows Wiltshire Wiltshire Replacement Windows Service
Replacement Windows Business Type Definition
B2C and B2B businesses have unique lead generation requirements. Being a B2C business, Replacement Windows Wiltshire was challenged with not only reaching a considerable number customers in Wiltshire, but with converting them; and these are customers that already have a plethora of options. And this had to be achieved within the relatively short sales cycle of a typical B2C business. Having made a proper definition of the Replacement Windows Wiltshire business type, we were able to come up with the right lead generation plan to boost the company’s sales significantly.
Replacement Windows Market Research Wiltshire
Our first step was to conduct a comprehensive market research, both online and offline. The aim was to understand how the replacement windows industry in Wiltshire works, understand what influences the purchase decisions of the target customers, and generate a highly-effective lead generation plan accordingly.
Wiltshire Replacement Windows Website Design
For a windows replacement company, their website acts as their shop window online. So we looked to create a website that would speak to the target customers.
Website Layout
The website was simplistic in design, with well defined tabs and dropdown buttons only where needed. Site visitors will find it easy to use the site thanks through the liberal use of white space and block separation. Every page has a specific purpose, with consistent design throughout the website. Through these, we hoped to create an enjoyable website experience for the user which is fundamental in lead generation and conversion.
Populating the new website
By using images of buildings whose windows Replacement Windows Wiltshire had replaced, we were able to help Replacement Windows Wiltshire showcase what they could offer customers. A video showing the company’s technicians in action in Wiltshire was also included. With comprehensive research and an understanding that 95% of purchase decision takes place in the subconscious, we were able to come up with minimal but very powerful text that connected instantly with the site visitors.
Landing Web Pages
We were able to create simple, impactful landing pages that forged instant connection with visitors. We created forms that visitors understood and were happy to fill out. The forms were also crafted such that the information collected was enough to develop a comprehensive lead generation, nurture and conversion cycle; and some of the conversion was immediate.
Branding of Replacement Windows in Wiltshire
Another major challenge for Replacement Windows Wiltshire was branding. Coming up with a windows replacement brand that the target customers would buy into was a challenge for Replacement Windows Wiltshire. To solve this problem, we obtained feedback from individuals through one-on-one conversations instead of generalized research methods like focus groups. We needed to know what exactly consumers in Wiltshire considered as the ideal replacement windows service. Our extensive research, which involved respondents in and outside Wiltshire, provided us with ample information which we used to create the perfect brand that not only connected with the target audience, but also aligned with Replacement Windows Wiltshire’s overall principles.
Wiltshire Marketing of Replacement Windows
- Technical guides
- Guest posts
We were also able to make informed decisions on target marketing and achieving marketing objectives.
Central marketing objectives
Replacement Windows Wiltshire’s main marketing objectives were –
- To be a respected and trusted provider of information, guidance and solutions on windows replacement and building in general.
- To be seen as a company that understands what its customers really need from a replacement windows service
- To stay in the minds of potential customers so that when they are ready to make a purchase, Replacement Windows Wiltshire will quickly come to mind.
- To secure and maintain customers’ patronage
This security was necessary because once a buyer has decided on a brand, they do not usually pay attention to competitors when making a purchase. Our profound knowledge of the company’s goals informed our development and execution of a visibly effective, precision marketing drive.
Windows Replacement Promotion in Wiltshire
We came up with promotions that resonated with the target customers, converting them into genuine leads. Some of the promotion efforts employed were social media ads, ads on relevant sites, personalized marketing, and after sales surveys.
Replacement Windows SEO Wiltshire
With in-depth knowledge of SEO practices, we created content, keywords, links, domain properties and other ranking techniques that propelled Replacement Windows Wiltshire to the first page of search results for window replacement in Wiltshire. We were able to optimize Replacement Windows Wiltshire’s sea ranking for both informational and commercial searches on windows replacement and general building maintenance in Wiltshire. In order to optimize conversion for Replacement Windows Wiltshire on a consistent basis, we had to maintain a high-quality lead generation campaign for a long period of time. And it paid off.
So far, our Replacement Windows Wiltshire lead generation campaign has resulted in direct conversions and generated an additional qualified leads. Contact us now so we team up to create a lead generation plan that will take your business to the next level.
Contact details –
Website address – https://replacementwindows-wiltshire.uk
Name of Contact – Evelyn Howard
Name of Business – Replacement Windows Wiltshire
Phone Number – 0800 246 5983
Business Email – contact@replacementwindows-wiltshire.uk
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