Replacement Windows Kent, is a replacement window company dedicated to providing top-quality, custom-made replacement windows to customers in Kent. Replacement Windows Kent already has a profitable offline business in Kent, however, they needed assistance in making their online business successful as well. Replacement Windows Kent wanted to expand its customer base by generating, nurturing and converting more leads.
The Issue at Hand
Get the best rate of conversion from the generated leads. We are aware of the fact that customers aren’t that easily converted in this age where products and services are easily researched online. They have to be convinced that a product or service provider is the one that matches their needs best.
What We Needed to Do
In order for us to improve Replacement Windows Kent’s online business, we needed to implement a complete rebuilding of their operations including marketing, web design and conversion rate optimization, all of which would work towards one goal – to create the most amount of leads possible and convert as many of them as possible into sales.
Socialable’s Replacement Windows Kent Kent Plan of Action
Windows replacement services is one of the less often demanded services. Online successes for this type of business means not only being a top choice for customers, but to be available when a purchase decision is being made. With this in mind, we developed a total approach to lead generation for Replacement Windows Kent Kent.
Socialable’s Lead Generation Solution for Replacement Windows Kent Kent Replacement Windows Service
Definition of the Replacement Windows Business
B2C and B2B businesses face different challenges in lead generation. As a B2C business, Replacement Windows Kent was tasked with generating considerable by beating the competition and building a large customer base in Kent. And this had to be achieved within the relatively short sales cycle of a typical B2C business. We used our understanding of Replacement Windows Kent’s business model to create the right plan that would achieve all of the client’s lead generation aims.
Market Research Replacement Windows Kent Replacement Windows Service in Kent
First, we carried out thorough online and offline market research. Our goals included getting a good grasp of the windows replacement industry in Kent, finding out how the target customers choose their brands during purchase; and then developing a plan to make Replacement Windows Kent the brand of choice during purchase.
Kent Replacement Windows Website Design
The website of a windows replacement company is their online shop window. Thus, we built a website whose design would resonate with the target customers.
Website Structure
The website was simplistic in design, with well defined tabs and dropdown buttons only where needed. There was ample whitespace and block separation which allows the site visitors to easily take in the contents of the site. No page was irrelevant and all the pages followed the same design structure. The goal was to create the right kind of impression on the potential customer, which would go a long way to boosting engagement and conversion.
Contents of the website
The site was full of images of replaced windows by Replacement Windows Kent in Kent, to show the company’s quality of service. And we added a video showing the company’s engineers at work at a client site in Kent. In order to connect immediately and deeply with the site visitors, we used text that was simple yet very impactful, knowing that 95% of a buyer’s choice happens in the subconscious mind.
Replacement Windows Kent Lead Generation Pages
We created simple but compelling landing pages which site visitors responded to instantly. We created forms visitors were clear about and willing to fill. The forms were also designed to gather enough, relevant information that helped us not only generate leads but immediately increase conversion rates for Replacement Windows Kent.
Kent Replacement Windows Branding
For Replacement Windows Kent, one of the toughest issues was with branding. As a replacement windows company, the business struggled to come up with a brand that would resonate with its target customers and create a lasting impression. To solve this problem, we obtained feedback from individuals through one-on-one conversations instead of generalized research methods like focus groups. We needed to know what exactly consumers in Kent considered as the ideal replacement windows service. After careful digging from a wide range of potential customers in Kent and beyond, we were able to build the right brand that resonated with the target audience and aligned with the values of Replacement Windows Kent.
Kent Marketing of Replacement Windows
- Email newsletters
- Blog posts
We worked with Replacement Windows Kent to understand its main marketing target customers as well as its marketing objectives. Key Marketing Objectives for Replacement Windows Kent The principal marketing objectives for Replacement Windows Kent were –
- To build a reputation as a credible expert, not just in windows replacement but also in general construction work in Kent.
- To be a brand that demonstrates a unique ability to understand the most important needs and concerns of its potential customers.
- For the company to be top in name recall all the way to the sales stage.
- To cement the company’s position as the prefered brand during and after the sales cycle
This security was necessary because once a buyer has decided on a brand, they do not usually pay attention to competitors when making a purchase. Our profound knowledge of the company’s goals informed our development and execution of a visibly effective, precision marketing drive.
Replacement Windows Promotion Kent
We came up with promotions that resonated with the target customers, converting them into genuine leads. We used a variety of ways to promote the brand, some of which were, carefully-placed ads for maximum ROI, personalized marketing, after-purchase surveys, and social media promotions.
Window Replacement SEO in Kent
Our deep knowledge of SEO for the top search engines enabled us to develop the appropriate content, keywords, links, domain features and other ranking considerations so that whenever a user searches for a replacement windows service in Kent, Replacement Windows Kent would be one of the top results. Significantly, we boosted Replacement Windows Kent’s SEO ranking by optimizing for both commercial and informational search queries on windows replacement in Kent and general building maintenance. We had to demonstrate doggedness and reliability in our efforts to provide Replacement Windows Kent with continual, high-converting lead generation. And our efforts have proven to be a success.
So far, we have recorded direct conversions and qualified leads from our lead generation campaign. Contact us now so we team up to create a lead generation plan that will take your business to the next level.
Contact Details –
Business Web address – https://replacementwindows-kent.uk
Business Contact – Louis Peters
Company Name – Replacement Windows Kent
Phone Number – 0800 246 5983
Email Address – contact@replacementwindows-kent.uk
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