The client, Replacement Windows Portsmouth is a replacement windows company delivering high-grade, tailored replacement windows services to its customers in Portsmouth. Being successful with their offline operations, Replacement Windows Portsmouth aimed to translate that success online. Replacement Windows Portsmouth wanted to expand its customer base by generating, nurturing and converting more leads.
The Lead Generation Demand
Get the best rate of conversion from the generated leads. We understand that today’s consumer does not need to be told what they need with the ever-growing popularity of online research. The real challenge is therefore to convince customers that a specific brand offers the ideal solutions to their needs.
The Mission
Our mission was to completely redo Replacement Windows Portsmouth’s online structures, from the website design to brand awareness and customer engagement, with the ultimate aim of generating the most number of leads possible and convert them into sales.
Our Replacement Windows Portsmouth Portsmouth Lead Generation Strategy
It’s not often that consumers require windows replacement services. Success in this industry therefore requires that a company overcome two specific challenges – to make a powerful impression on customers and to be ready when the customer needs a replacement windows service. Our knowledge of the industry informed our development of a comprehensive and bespoke lead generation campaign for Replacement Windows Portsmouth in Portsmouth.
Our Solution to Replacement Windows Portsmouth Replacement Windows Service Portsmouth Lead Generation Challenges
Business Type Definition for Replacement Windows
Lead generation challenges vary between B2C and B2B businesses. Being a B2C business, Replacement Windows Portsmouth was challenged with not only reaching a considerable number customers in Portsmouth, but with converting them; and these are customers that already have a plethora of options. And there’s very limited amount of time to succeed at this as the B2C business sales cycle is relatively short. Having made a proper definition of the Replacement Windows Portsmouth business type, we were able to come up with the right lead generation plan to boost the company’s sales significantly.
Market Research for Replacement Windows in Portsmouth
The first thing we did was to research the windows replacement market in Portsmouth, both online and offline. The idea was to understand the windows replacement industry especially as is relevant to Portsmouth, gain insight into the buying behavior of the target customers, and come up with a relevant, maximum-impact overall lead generation plan.
Portsmouth Replacement Windows Website Design
We understand that a replacement windows company’s website needs to be an excellent showcase for its services. With this in mind, we designed a website to elicit the desired response from potential clients.
Overall Look
The website was designed with ease of use in mind – only distinct, necessary navigations were used. There was ample whitespace and block separation which allows the site visitors to easily take in the contents of the site. No page was irrelevant and all the pages followed the same design structure. We knew that great user experience would create a powerful and long-lasting impression on site visitors, which would in turn increase the chances of engagement and conversion.
Contents of the new Replacement Windows Portsmouth website
The site was full of images of replaced windows by Replacement Windows Portsmouth in Portsmouth, to show the company’s quality of service. And we added a video showing the company’s engineers at work at a client site in Portsmouth. With comprehensive research and an understanding that 95% of purchase decision takes place in the subconscious, we were able to come up with minimal but very powerful text that connected instantly with the site visitors.
Replacement Windows Portsmouth Lead Generation Pages
We were able to create simple, impactful landing pages that forged instant connection with visitors. The forms we created were simple, concise, and elicited the desired actions from the site visitors. Through the forms, the company was able to collect information from potential customers which helped to engage them and also convert some of them immediately.
Branding for Replacement Windows in Portsmouth
This was one of the major challenges of Replacement Windows Portsmouth. Coming up with a windows replacement brand that the target customers would buy into was a challenge for Replacement Windows Portsmouth. For thorough and accurate insight, we met and interviewed people individually, eliminating the unreliability of generalized research. Our aim was to get an understanding of what a consumer in Portsmouth would like to see in a replacement windows service. With the information we gained from the comprehensive research, we were able to craft a brand that strikes the right notes with the target customers as well as reflects the philosophy of Replacement Windows Portsmouth.
Marketing of Replacement Windows in Portsmouth
- Video
- Guest posts
Working closely with Replacement Windows Portsmouth, we were able to determine the target customers and the goals for its marketing campaigns.
Main marketing objectives
Replacement Windows Portsmouth’s main marketing objectives were –
- To be a respected and trusted provider of information, guidance and solutions on windows replacement and building in general.
- To be seen as a brand with a difference – one that truly understands and cares about its customers.
- For the company to be top in name recall all the way to the sales stage.
- To secure and maintain customers’ patronage
Since a buyer will not usually consider a competitor if they already have a specific company in mind, this security is very important. With a clear understanding of the objectives, we were able to execute precision marketing campaigns that generated demonstrable increase in awareness of the company’s brand.
Promotion for Replacement Windows in Portsmouth
We conducted a high-impact and targeted promotion campaign that elicited the desired responses from target customers. Some of the promotion methods we implemented include after-sales surveys, advertising on the right sites, social media campaigns, and personalized marketing.
Portsmouth Replacement Windows SEO
Utilizing our extensive knowledge on SEO best practices, we generated links, keywords, content, domain properties, and other vital ranking factors to make Replacement Windows Portsmouth appear on the first page of results for most replacement windows service in Portsmouth queries. A very important achievement of our SEO efforts was that we were able to make Replacement Windows Portsmouth rank high for both commercial and informational search queries on windows replacement and building work in Portsmouth. Our lead generation campaign for Replacement Windows Portsmouth required patience, hard work and consistent quality so that the company was able to generate and convert as many leads as possible at all times. And it has been successful.
Currently, our lead generation campaign has helped Replacement Windows Portsmouth convert customers and engage HQL (High Quality Leads). If you want a bespoke, high-yield lead generation plan for your business, contact us now and let’s team up!
Get in touch –
Business Web address – https://replacementwindows-portsmouth.uk
Name – Ernest Allen
Business Name – Replacement Windows Portsmouth
Phone Number – 0800 246 5983
Company Email – contact@replacementwindows-portsmouth.uk
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