Replacement Windows Wakefield, is a replacement window company dedicated to providing top-quality, custom-made replacement windows to customers in Wakefield. Being successful with their offline operations, Replacement Windows Wakefield aimed to translate that success online. The company needed to expand their reach to as many potential customers as possible online, get quality leads from the new contacts, and translate these leads into conversions.
The Challenge
Get the best rate of conversion from the generated leads. We know that hard selling does not work with today’s consumers as they leverage online research to make informed purchase decisions. They have to be convinced that a product or service provider is the one that matches their needs best.
The Mission
Our goal was to do a total re-work of Replacement Windows Wakefield online business venture, making every part of the operation to work towards generating, nurturing and converting as many leads as possible.
Our Replacement Windows Wakefield Wakefield Lead Generation Strategy
Windows replacement has a relatively low demand frequency. In order to achieve online success for this business, extra effort is needed to capture customer interest and be readily available once the customer does need the service. This understanding led us to develop a wholesome approach to lead generation for Replacement Windows Wakefield in Wakefield.
Our Solution to Replacement Windows Wakefield Replacement Windows Service Wakefield Lead Generation Challenges
Replacement Windows Business Type Definition
Challenges in lead generation for B2B is different to B2C’s. Because it is mainly a B2C company, Replacement Windows Wakefield needed to reach out and convert as many clients as possible in Wakefield – where a strong competition for patronage exists – in order to generate revenue that will make the business sustainable. This goal needed to be achieved within the short sales cycle of the typical B2C business as well. We used our understanding of Replacement Windows Wakefield’s business model to create the right plan that would achieve all of the client’s lead generation aims.
Wakefield Market Research for Replacement Windows
First, we completed an in-depth market research on the replacement windows industry in Wakefield. Our goals included getting a good grasp of the windows replacement industry in Wakefield, finding out how the target customers choose their brands during purchase; and then developing a plan to make Replacement Windows Wakefield the brand of choice during purchase.
Website Design for Replacement Windows Wakefield Replacement Windows Services Wakefield
We realise that a website is the online equivalent of the shop window of a replacement windows company. We set out to design a website that would create the right effect on the potential customers.
Website Structure
The website was simplistic in design, with well defined tabs and dropdown buttons only where needed. There was ample whitespace and block separation which allows the site visitors to easily take in the contents of the site. Page design is consistent throughout the website, each page serving a particular, necessary purpose. The goal was to create the right kind of impression on the potential customer, which would go a long way to boosting engagement and conversion.
Content
The site was full of images of replaced windows by Replacement Windows Wakefield in Wakefield, to show the company’s quality of service. The website also features a video of the windows replacement crew at work in Wakefield. According to research findings, a consumer’s purchase decision is made mainly in the subconscious; with this in mind, the website contained few but compelling text that would speak to the site visitor.
Replacement Windows Wakefield Landing Pages
We created simple but compelling landing pages which site visitors responded to instantly. The forms we created were simple, concise, and elicited the desired actions from the site visitors. The forms were also designed to gather enough, relevant information that helped us not only generate leads but immediately increase conversion rates for Replacement Windows Wakefield.
Branding for Wakefield Windows Replacement
Another major challenge for Replacement Windows Wakefield was branding. Replacement Windows Wakefield found it very difficult to create an impactful replacement windows brand. Using the more powerful, intuitive strategy of one-on-one interviews, we were able to gain the insight that focus groups would not provide. The goal was to determine key interest areas for consumers in Wakefield when assessing a window replacement service. After careful digging from a wide range of potential customers in Wakefield and beyond, we were able to build the right brand that resonated with the target audience and aligned with the values of Replacement Windows Wakefield.
Wakefield Marketing for Replacement Windows
- Email newsletters
- Blog posts
Through close collaboration with Replacement Windows Wakefield, we were able to gain insight into who the company’s marketing campaigns were targeted at and what they were meant to achieve .
Central marketing objectives
Central to the marketing objectives of Replacement Windows Wakefield were –
- To be a respected and trusted provider of information, guidance and solutions on windows replacement and building in general.
- To be a brand that demonstrates a unique ability to understand the most important needs and concerns of its potential customers.
- To remain in the minds of the target customers until the sales stage
- To remain the favourite brand for customers and ensure continued patronage
This was especially important given the fact that buyers hardly ever consider competitors of their preferred brand at the point of purchase. Knowing what the client sought to achieve, we then set out to plan and implement targeted marketing campaigns whose effects were immediately visible.
Promotion of Replacement Windows in Wakefield
With strong impressions created through well-crafted, precision promotions, we were able to generate high quality leads. We used a variety of ways to promote the brand, some of which were, carefully-placed ads for maximum ROI, personalized marketing, after-purchase surveys, and social media promotions.
SEO for Replacement Windows in Wakefield
Utilizing our extensive knowledge on SEO best practices, we generated links, keywords, content, domain properties, and other vital ranking factors to make Replacement Windows Wakefield appear on the first page of results for most replacement windows service in Wakefield queries. Importantly, we were able to optimize Replacement Windows Wakefield’s search ranking using both commercial and informational keywords so that Replacement Windows Wakefield came up for any search purpose on windows replacement and general building maintenance in Wakefield. Our lead generation efforts were consistent and persistent ensuring maximization of conversion opportunities at all times for Replacement Windows Wakefield. This paid off.
So far, our lead generation campaign for Replacement Windows Wakefield has helped the company to make sales and engage with potential customers. Contact us now and we will partner with you to create a lead generation plan that works for your business.
Finding Us –
Company Website – https://replacementwindows-wakefield.uk
Contact Name – Norma Reed
Company – Replacement Windows Wakefield
Contact Number – 0800 246 5983
Company Email Address – contact@replacementwindows-wakefield.uk
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