The client, Replacement Windows Peterborough is a replacement windows company delivering high-grade, tailored replacement windows services to its customers in Peterborough. Having established a successful offline business, Replacement Windows Peterborough looked to replicate that success online. The main aim was to be able to contact and connect with a large number of potential customers, and improve conversion rates.
The Task
The task was to grow the company’s brand awareness online, and develop its reputation as a trustworthy brand with the aim of becoming the number one choice for both existing and potential customers all the time. We know that hard selling does not work with today’s consumers as they leverage online research to make informed purchase decisions. They have to be convinced that a product or service provider is the one that matches their needs best.
The Mission
Our main objective was to perform a complete overhaul of Replacement Windows Peterborough’s online business efforts from website design to marketing and conversion optimization, so that every aspect was integrated to achieve one goal – to generate as many leads as feasible and nurture most of them into conversion.
Socialable’s Lead Generation Strategy for Replacement Windows Peterborough Peterborough
Compared to many other businesses, the demand for window replacement is not frequent. Success in this industry therefore requires that a company overcome two specific challenges – to make a powerful impression on customers and to be ready when the customer needs a replacement windows service. With this in mind, we developed a total approach to lead generation for Replacement Windows Peterborough Peterborough.
Lead Generation Solution for Replacement Windows Peterborough Replacement Windows service Peterborough by Socialable
Replacement Windows Business Model
B2C and B2B businesses face different challenges in lead generation. Because it is mainly a B2C company, Replacement Windows Peterborough needed to reach out and convert as many clients as possible in Peterborough – where a strong competition for patronage exists – in order to generate revenue that will make the business sustainable. And there’s very limited amount of time to succeed at this as the B2C business sales cycle is relatively short. Understanding the nature and demands of this type of business enabled us to develop an effective, targeted lead generation plan.
Replacement Windows Market Research Peterborough
The first thing we did was to research the windows replacement market in Peterborough, both online and offline. We wanted to gain insight into the workings of the replacement windows industry in Peterborough, understand how to create the desired impression on target customers, and then engage and convert these customers at the right time.
Replacement Windows Website Design for Replacement Windows Peterborough Peterborough
The website of a windows replacement company is their online shop window. So we looked to create a website that would speak to the target customers.
Outlay
The website was designed for high usability – tabs were clearly defined and dropdown menus were used only where necessary. Neat block separation and generous white space make it easy on the eyes for site visitors. Every page has a specific purpose, with consistent design throughout the website. The overall aim was to create great user experience which is vital for lead generation and conversion.
Populating the new website
Captivating photos of buildings in Peterborough where Replacement Windows Peterborough had provided replacement windows services dominated the website. We also included a video of their technicians at work in Peterborough. Knowing that 95% of the decision to purchase happens in the buyer’s subconscious mind, we came up with exactly the right text that would connect deeply with site visitors.
Replacement Windows Peterborough Lead Generation Pages
Applying the principles of buyer psychology, we designed powerful landing pages that created “instant” connection with its viewers. Forms were designed such that visitors are willing to fill them out. The forms were also crafted such that the information collected was enough to develop a comprehensive lead generation, nurture and conversion cycle; and some of the conversion was immediate.
Branding of Replacement Windows in Peterborough
This was one of the major challenges of Replacement Windows Peterborough. Replacement Windows Peterborough needed to come up with a resonating brand which is traditionally difficult in the replacement windows industry. We shunned focus groups and other forms of general research in favor of insightful, one-on-one interviews. Our aim was to get an understanding of what a consumer in Peterborough would like to see in a replacement windows service. After careful digging from a wide range of potential customers in Peterborough and beyond, we were able to build the right brand that resonated with the target audience and aligned with the values of Replacement Windows Peterborough.
Replacement Windows Marketing Peterborough
- Mobile marketing
- Guest posts
Through close collaboration with Replacement Windows Peterborough, we were able to gain insight into who the company’s marketing campaigns were targeted at and what they were meant to achieve .
Principal marketing objectives
The chief marketing goals for Replacement Windows Peterborough were –
- To cultivate a solid standing in Peterborough as a leader in windows replacement and general construction matters
- To present the company as one who understands the main needs and deep concerns of its varied target customers
- To create a powerful and lasting impression on target customers from first contact to the point where they are ready to buy.
- To secure and maintain customers’ patronage
This was especially important given the fact that buyers hardly ever consider competitors of their preferred brand at the point of purchase. With a clear understanding of the objectives, we were able to execute precision marketing campaigns that generated demonstrable increase in awareness of the company’s brand.
Windows Replacement Promotion in Peterborough
We embarked on a robust but targeted promotion campaign, creating strong impressions on target customers and generating high-quality leads. We used a variety of ways to promote the brand, some of which were, carefully-placed ads for maximum ROI, personalized marketing, after-purchase surveys, and social media promotions.
Peterborough Replacement Windows SEO
Our deep knowledge of SEO for the top search engines enabled us to develop the appropriate content, keywords, links, domain features and other ranking considerations so that whenever a user searches for a replacement windows service in Peterborough, Replacement Windows Peterborough would be one of the top results. We were able to optimize Replacement Windows Peterborough’s sea ranking for both informational and commercial searches on windows replacement and general building maintenance in Peterborough. In order to optimize conversion for Replacement Windows Peterborough on a consistent basis, we had to maintain a high-quality lead generation campaign for a long period of time. This paid off.
So far, our lead generation campaign for Replacement Windows Peterborough has helped the company to make sales and engage with potential customers. Contact us now so we team up to create a lead generation plan that will take your business to the next level.
Contact us now –
Website address – https://replacementwindows-peterborough.uk
Contact – Angela Thompson
Business Name – Replacement Windows Peterborough
Telephone – 0800 246 5983
Email Address – contact@replacementwindows-peterborough.uk
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