With the assistance of Socialable a creative marketing company, small and medium businesses can develop beyond limitations to become more competitive in their industry. Since we started in 2009, we have combined our marketing ingenuity, know-how, and practice to promote effective lead generation techniques for start-up enterprises. As a case study, let’s take a look at the work we did for Aldershot a skip hire company operating in Aldershot.
Skip Hire Company in Aldershot – Lead Generation
Type of Company – Aldershot offers a variety of services to people who wish to dispose of waste products. Real waste-disposal services in Aldershot that are top-notch and trustworthy can be difficult to find. There is a prevailing suspicion that online skip hire companies farm out their work to unreliable service providers. We needed a way to bring the high-quality skip hire services of Skip Hire Aldershot to the attention of customers in Aldershot.
Socialable’s solution had to rely on the classic business strategy of lead generation. Skip hire’s online presence in Aldershot was already established, but there was room for improvement when it was time for customers to take the first step towards online engagement and conversion. We took steps via our online marketing team to improve web engagement and increase visibility with some key strategies.
Aldershot skip hire company – SEO Techniques used
The aim was to attract more visitors to the Aldershot website, so the starting point was to use a content driven strategy. Though this is a demanding strategy, requiring a major investment of time and resources, we find that it works best for us. Our approach –
- Attract backlinks through content
By implementing this strategy, we hoped to increase the domain authority of skip hire’s website. This increase in the website’s authority would then help it to rank for keywords in search engines. The second strategy Socialable applied was non-content driven strategy.
As you can guess from the strategy’s name, this phase did not involve creating or promoting content. Rather, we optimized a number of WebPages for intended keywords. Many small business clients prefer this strategy because it is a lot less costly than the content drive strategy. Here are some of our tactics –
- Optimising target pages for those keywords
- Performing an SEO audit to discover all on-site tech issues and off-site backlink issues.
- We acquired pertinent backlinks constantly until we were pleased with the site’s ranking.
- Finally, we got certain keywords that Aldershot wanted us to rank for and researched them on Google Keyword Planner.
We were able to check the search volume of these keywords, along with other keywords which prospective customers had used alongside skip hire’s preferred keywords. The result – An instant 230% increase in lead volume for Aldershot in Aldershot. Organic search has increased by 70.82% since we launched the campaign.
Web Design for skip hire in Aldershot
We turned to our graphic designers to optimise visitor conversion by improving skip hire’s website. Our objectives were –
- Improve visitors’ online experience with a better, more professional look
- We used several different strategies and tools including mobile accessibility, UX & prototyping, information architecture, a custom WordPress set-up, quality assurance, SEO & Analytics and web design.
We began with a prototype, which was designed to enhance visitors’ access to information online while incorporating skip hire’s search integration into the structure of the site. Aldershot residents searching for Aldershot’S skip hire products on their site could find the desired information easily. Next, we turned our attention to the website’s style, which we thought could be more visually appealing to potential customers. We wanted to bring back skip hire’s online presence in Aldershot through better site design.
To achieve this, we engaged the use of strong typography and a branded management of their photography. We utilized bright colours and plenty of white space to freshen up the website and give it a more friendly feeling. We brought all these together and the website had a total makeover. The results were instant.
Due to the new look and easier navigation, website engagement rose by 24%. Due to easy access on the new mobile platform, conversion rates went up by 4. Our branding team at Socialable recognised that the most important traits for Skip Hire Aldershot to communicate to potential customers were trustworthiness and authority. After our assessment, our branding team at Socialable arrived at the conclusion to focus on the company’s brand values.
The point of the positioning strategy would be to assure customers thaT Aldershot is an efficient and reliable service in Aldershot. We identified customers service and speedy response time as Aldershot’s primary brand values, since potential customers primarily search for these qualities in skip hires. We then incorporated these brand values into a digital marketing campaign, sending emails and writing guest blogs on waste management sites to get the message out.
Within a short time, our tests showed a positive correlation for perceived impressions of the skip hire company. Many Aldershot residents found Aldershot to be ‘efficient’ and ‘dependable’ on the basis of their main communication messages. Particularly gratifying is skip hire’s continued growth – their online lead generation has improved by 30% and conversion has also increased in the past few months. From the very beginning of every project, we at Socialable are entirely focused on our clients – we listen to their needs, point by point. Our eye for every detail ensures everything runs smoothly. We use these details to inform the plan that our team members come up with in the strategy room, and we maintain that standard of thoroughness until the project is complete. All team members contribute their quota towards solving issues and ensuring your business is a success.
To inquire, please contact us here –
Finding Us –
Business Web address – https://skiphire-aldershot.co.uk
Name of Contact – Sarah Coleman
Company Name – Aldershot
Contact Number – 0800 772 3859
Company Email – contact@skiphire-aldershot.co.uk
Phone us to schedule a brief consultation 0800 772 3859.
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