Socialable is a creative marketing company that helps small and medium scale companies grow into competitive players in their industries. We have made good use of our creativity since we began in 2009 of our skill and knowledge of marketing to cultivate good techniques for lead generation for new businesses. Here is a case study of a project for one of our clients Leicester, a company operating in Leicester.
Our Lead Generation Campaign for a Skip Hire Company in Leicester?
Leicester offers reliable waste-disposal services to the people of Leicester. Leicester businesses and individuals searching for expedient and dependable ways to get rid of their waste regularly fail to find a real provider of such services. This difficulty comes down to trust – people don’t know if an online skip hire company will simply subcontract their work to low-quality companies. We needed a way to bring the high-quality skip hire services of Skip Hire Leicester to the attention of customers in Leicester.
We had a difficult task ahead of us, but Socialable wanted to generate leads for the company. Though Leicester was already a recognizable service provider in Leicester, online engagement and conversion were still lacking. Our online marketers resolved to execute a bevy of strategies tailored to increase web engagement and visibility.
SEO techniques for skip hire company in Leicester
Skip Hire Leicester needed to draw more people to their website, so we started with a content driven strategy. It is our favoured strategy, even though it needs substantial effort, time, and resources. This is our basic method –
- Promote the content to attract backlinks
This strategy has a simple objective and that is to increase skip hire’s website authority. As the website gained authority it became easier to rank for certain keywords. The second strategy Socialable applied was non-content driven strategy.
This strategy, as the name suggests, did not focus on content creation or promotion. It instead required us to optimise the website for target keywords and phrases. We find this strategy more favoured by our small business clients because it is cheaper than the content driven strategy. Here are the tactics we used –
- We optimised keyword use on certain webpages.
- We targeted pages to optimise for the keywords.
- Resolving all issues identified in the SEO audit
- Finally, we got certain keywords that Leicester wanted us to rank for and researched them on Google Keyword Planner.
We were able to check the search volume of these keywords, along with other keywords which prospective customers had used alongside skip hire’s preferred keywords. The result – We immediately augmented skip hire’s leads in Leicester by 230%. Since implementing these strategies, we have increased the volume of organic searches by 70.82%.
Web Design for skip hire in Leicester
According to our graphic designers, we could enhance the quality of the company’s site in order to ensure it is more optimised and amenable for conversion to prospective clients. These were our objectives –
- Make the site more appealing to potential customers by improving both their experience and the site’s aesthetics
- For this, we focused on web design, mobile accessibility, quality assurance, information architecture, Custom WordPress, UX & prototyping, and SEO & Analytics.
We first employed a prototype which integrated SEO into the site’s design while also offering users a quicker, more easy-to-use site. People in Leicester looking for Leicester’S skip hire services on their website would easily find needed information. In terms of style, Leicester needed a website that connected and communicated better with the targeted audience. We wanted to bring back skip hire’s online presence in Leicester through better site design.
To achieve this, we engaged the use of strong typography and a branded management of their photography. The graphic design team also made the website feel more open and inviting with the strategic use of white space and bright colours. All these aspects were brought together in order to give the website a complete overhaul. We saw results right away.
Thanks to the site’s improved look and navigation alone, engagement rose by a whopping 23%. Thanks to the site’s mobile improvements, furthermore, visitor conversion increased by 3%. There was need for Leicester to portray a reflection that relayed trustworthiness and authority to the target-audiences as well as web visitors. The branding specialists at Socialable, after appraisal, concluded to centre on the brand value of the company.
The point of the positioning strategy would be to assure customers thaT Leicester is an efficient and reliable service in Leicester. We discovered in discussions that two very important qualities people look for when they search for skip hire services were the brand values of a fast response time and impeccable customer service. We implemented a multi-pronged digital marketing approach centred on these values, writing guest blogs on waste management sites and emailing potential customers in Leicester, among other strategies.
Within a short time, our tests showed a positive correlation for perceived impressions of the skip hire company. Many Leicester residents found Leicester to be ‘efficient’ and ‘dependable’ on the basis of their main communication messages. Leicester has enjoyed serious growth in their leads of about 40% and more visitors are converting over to customers after visiting their website.
Why Socialable’s skip hire campaigns in Leicester are successful
Our first step with every project is to sit down with our clients and listen closely to their needs. Our attention to detail may be described as meticulous but it gets the job done. After identifying your particular needs, we head into our tactics rooms, and come up with a plan that we execute thoroughly. Every member of the team contributes their quota towards resolving the problem and making your business successful.
Get in touch with us through if you’d like to talk to us –
Get in touch –
Website – https://skip-hire-leicester.net
Name – Justin Turner
Company Name – Leicester
Telephone – 0800 772 3859
Contact Email – contact@skip-hire-leicester.net
To schedule a quick consultation, call on 0800 772 3859.
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