Socialable helps small and medium companies augment their industry presence through creative marketing solutions. We started in 2009, and since then have been giving start-ups strong lead generation solutions that combine our creativity, marketing experience, and expertise. The following is a project case study for Brent (a skip hire company) we’ve engaged with in Brent.
Lead Generation for Skip Hire Company in Brent
Type of Company – Brent offers a variety of services to people who wish to dispose of waste products. It can be difficult for the residents and businesses of Brent to find dependable, high-quality waste-disposal services. This is because some people believe online ‘skip hires’ subcontract their jobs to inefficient companies. We needed a way to bring the high-quality skip hire services of Skip Hire Brent to the attention of customers in Brent.
Our obligation was always clear — Socialable was to offer solutions to ‘old school’ business/individual demands; Lead generation. We especially needed to improve customers’ online engagement and conversion, building on skip hire’s established online presence in Brent. We established our online marketing strategies and prioritized skip hire’s visibility and customer engagement.
Skip hire company in Brent – SEO techniques
The aim was to attract more visitors to the Brent website, so the starting point was to use a content driven strategy. This is a strategy that we prefer to use even though it takes a substantial amount of time, resources and effort. This is our basic method –
- Make content that attracts backlinks
This strategy has a simple objective and that is to increase skip hire’s website authority. By increasing the site’s authority, we would improve its ranking for keywords. Non-content driven tactic was the second strategy we applied.
This strategy, as the name suggests, did not focus on content creation or promotion. It instead required us to optimise the website for target keywords and phrases. Many small business clients prefer this strategy because it is a lot less costly than the content drive strategy. Here are the tactics we used –
- We identified target keywords by looking closely at the competitors, then sought skip hire’s approval of the new keywords.
- By performing an SEO audit, we found all of the problems arising from technical and backlink issues.
- Having identified these problems, we resolved them.
- Our last step was to use Google Keyword Planner to help us research skip hire’s preferred keywords.
We were able to check the search volume of these keywords, along with other keywords which prospective customers had used alongside skip hire’s preferred keywords. Our End Result – We increased the volume of leads for Brent in Brent by 240% immediately. Since implementing these strategies, we have increased the volume of organic searches by 70.82%.
How did we improve the web design for skip hire in Brent?
Our graphic designers at Sociable felt we could improve the quality of skip hire’s website to make it more amenable and optimised for conversion to potential customers. These were our objectives –
- Appeal to mobile customers by making the site more navigable and responsive on phones
- We used several different strategies and tools including mobile accessibility, UX & prototyping, information architecture, a custom WordPress set-up, quality assurance, SEO & Analytics and web design.
We followed the objectives closely to develop a prototype for the new website to enhance the experience of the user and make information more accessible while incorporating Brent’s search integration into the site’s configuration. Anyone in Brent who was interested in the services that Brent offers could find the information that they need with ease on the new website. In terms of style, Brent needed a website that connected and communicated better with the targeted audience. We wanted to bring back skip hire’s online presence in Brent through better site design.
To make sure we achieved this, we used strong typography as well as a branded managing of their photography. We also made good use of bright colours and white space to create a fresh, approachable feel for the website. We brought all these together and the website had a total makeover. Success followed immediately.
Due to the new look and easier navigation, website engagement rose by 24%. Thanks to the site’s mobile improvements, furthermore, visitor conversion increased by 3%. Our branding team at Socialable recognised that the most important traits for Skip Hire Brent to communicate to potential customers were trustworthiness and authority. The branding specialists at Socialable, after appraisal, concluded to centre on the brand value of the company.
The point of the positioning strategy would be to assure customers thaT Brent is an efficient and reliable service in Brent. We discovered in discussions that two very important qualities people look for when they search for skip hire services were the brand values of a fast response time and impeccable customer service. Focusing on this message we ran campaigns which included guest blogging, emails and other strategies used by digital marketers.
Thanks to this campaign, as our tests have shown, the perceived impressions of Brent improved almost immediately. In fact, as a result of our successful marketing campaign, a large percentage of survey respondents in Brent thought of Brent as ‘efficient’ and ‘trustworthy’. Brent has enjoyed serious growth in their leads of about 40% and more visitors are converting over to customers after visiting their website. At Socialable we start each project by listening to our clients and taking down every point. We believe that it is important to take the time to be meticulous and that can take longer, but it’s important. After we identify the needs of the client we retreat to the strategy room and go over the plan that we will apply. Everyone here at Socialable is focused on solving your problems, and we all have a hand in giving you ideal results.
You can contact us here –
Get in touch –
Company website – https://skiphire-brent.co.uk
Contact Name – Mary Perry
Business Name – Brent
Office Phone – 0800 772 3859
Company Email – contact@skiphire-brent.co.uk
Phone us to schedule a brief consultation 0800 772 3859.
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