Socialable helps small and medium companies augment their industry presence through creative marketing solutions. We have been offering start-up companies exemplary lead generation services, backed by our expertise, creativity, and marketing experience, since 2009. Here is a case study of a project for one of our clients Hastings, a company operating in Hastings.
Skip Hire Company in Hastings – Lead Generation
Hastings offers reliable waste-disposal services to the people of Hastings. Individuals and businesses in Hastings looking for reliable and convenient ways to dispose their waste often find it difficult locating a real service company. The reason for this is the fact that some folks opine that ‘skip hires’ usually outsource their tasks to incompetent companies. How could we connect Skip Hire Hastings, an original skip hire company, with these skeptical customers?
We had a difficult task ahead of us, but Socialable wanted to generate leads for the company. Though Hastings was already a recognizable service provider in Hastings, online engagement and conversion were still lacking. Our online marketers resolved to execute a bevy of strategies tailored to increase web engagement and visibility.
SEO techniques for skip hire company in Hastings
Using a content-driven strategy, we set about increasing visits to skip hire’s website. Though this is a demanding strategy, requiring a major investment of time and resources, we find that it works best for us. Our basic method –
- Make content that attracts backlinks
The goal of our technique is to raise Hastings website’s authority. As the website gained authority it became easier to rank for certain keywords. Next, Socialable developed a non-content-driven strategy.
This method was not based on the creation or promotion of any content. It instead required us to optimise the website for target keywords and phrases. We like to employ this strategy when working with small businesses, because it is less demanding with regard to time and effort. Some tactics –
- We took a close look at competitors and came up with keywords, then ran the keywords by Hastings for approval.
- We targeted pages to optimise for the keywords.
- We acquired pertinent backlinks constantly until we were pleased with the site’s ranking.
- Lastly, we obtained particular keywords that the company needed us to rank for; we used Google Keyword Planner to research them.
This tool provided us with the combinations of keywords which skip hire’s prospective customers had used on search engines. The result – We immediately augmented skip hire’s leads in Hastings by 230%. Skip hire’s organic search has also increased by 70.82% thanks to our campaign.
Skip hire in Hastings – Web Design
We turned to our graphic designers to optimise visitor conversion by improving skip hire’s website. The following were our objectives –
- Improve the content strategy and site navigation for mobile responsiveness
- Our most important tools for accomplishing our objectives were SEO & Analytics, quality assurance, information architecture, UX & prototyping, mobile accessibility, and web design.
We began with a prototype, which was designed to enhance visitors’ access to information online while incorporating skip hire’s search integration into the structure of the site. With these improvements, search engines would reliably steer potential customers in Hastings to skip hire’s website. What Hastings needed, style-wise, was a site that communicated and connected better with their target audience. The enhanced web design would play a big role in giving it a revitalized online presence.
Our graphic design team focused on typography and photographs, establishing a recognisable brand style. We utilized bright colours and plenty of white space to freshen up the website and give it a more friendly feeling. These elements combined to give Hastings an entirely fresh, new website. We saw results right away.
The website engagement increased significantly by 23% due to the aesthetics and ease of navigation. We also improved conversion by 3% once we made the site more accessible by mobile. Our branding team at Socialable recognised that the most important traits for Skip Hire Hastings to communicate to potential customers were trustworthiness and authority. Socialable’s branding team identified the company’s brand values as the best way to achieve this end.
The point of the positioning strategy would be to assure customers thaT Hastings is an efficient and reliable service in Hastings. We discovered in discussions that two very important qualities people look for when they search for skip hire services were the brand values of a fast response time and impeccable customer service. We implemented a multi-pronged digital marketing approach centred on these values, writing guest blogs on waste management sites and emailing potential customers in Hastings, among other strategies.
Within a short time, our tests showed a positive correlation for perceived impressions of the skip hire company. Our tests showed that a large proportion of residents of Hastings associated Hastings with the words ‘trustworthy’ and ‘efficient’, reflecting the brand values we were communicating. Hastings has enjoyed serious growth in their leads of about 40% and more visitors are converting over to customers after visiting their website.
Why Socialable’s skip hire campaigns in Hastings are successful
We begin all our projects by first listening to customers and noting their every point. We believe that it is important to take the time to be meticulous and that can take longer, but it’s important. After identifying your particular needs, we head into our tactics rooms, and come up with a plan that we execute thoroughly. All team members contribute their quota towards solving issues and ensuring your business is a success.
You can contact us here –
Contact us now –
Company Website – https://skiphire-hastings.co.uk
Contact Name – Jerry Evans
Name of Business – Hastings
Phone Number – 0800 772 3859
Company Email Address – contact@skiphire-hastings.co.uk
Quick phone consultations can be scheduled by calling 0800 772 3859.
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