Our marketing team at Socialable has built the Steven Carter brand to notable standards in the sash window industry, Cheltenham. The company had problems generating valuable leads before they engaged Socialable. The company needed to generate leads with cost-efficient methods to sustain growth. The problem they encountered was high costs per lead vs low conversion rates.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Cheltenham, but they were losing ground to their competition. They decided to take immediate action on noticing their falling search engine ranking. Their obtained leads were not the right target. There was no doubt that Steven Carter had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Socialable’s first step, when consulted by Steven Carter to improve their leads generation, was to perform a comprehensive online promotion audit. Our team also did a survey of the typical Steven Carter buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
We used our social listening tools and analytical skills to listen to and understand the needs of Steven Carter customers, seeing as they already had a strong social media presence. Ever since we started offering lead generation services in Cheltenham , our approach has always been customer-centric. We spend more time studying our client’s customers and understanding their preferences and needs. It is a combination of creativity and analytics plus years of investment in continuous testing.
That is what we did for Steven Carter to help it become a major player in Cheltenham. One thing we noticed is that Steven Carter demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Because of their weak customer engagement, Steven Carter competitors were taking advantage of the gaps to win the online market with unique offerings. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Steven Carter’s conversion by 103%. Below are some of them –
Revamp of the Sash Windows Cheltenham Webpage
Our first step was a complete redesign of the website. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. Socialable’s marketing team also advised Steven Carter to re-design their landing page to focus on how their product would help their customer for more effective results.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. A wide audience of our Steven Carter’s prospects liked the offer that we created.
Sash Window Marketing for Steven Carter
At Socialable, we believe effective marketing should be straightforward. One of our major concern is doing our best towards understanding our prospective customers than most. These same principles guided our intervention. We started by creating a marketing plan after consulting with Steven Carter.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. We prepared each campaign towards our target, each supporting the other. We also tracked response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Cheltenham.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. We also continued to engage and track the leads generated from a new email campaign. Steven Carter benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Results Pages Enhancement for Sash Windows Cheltenham in Cheltenham
For Steven Carter, we performed search engine optimization, including off-site and on-site optimizations. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We have discovered useful long-tail keywords from regular keyword research. . We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Steven Carter’s website.
Sash Window Branding for Steven Carter in Cheltenham
We made sure we stayed true to the brand in all aspects as we always consulted with Steven Carter. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Sash Windows Cheltenham Sash Windows Company Promotion in Cheltenham
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Steven Carter found impressive. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Sash Window Lead Generation For Steven Carter
Ever since we took over, online lead generation has been boosted on multiple platforms. Steven Carter can boast of getting valuable leads in Cheltenham, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are also better targeted and are converting better.
Steven Carter says its investment on marketing dollars have never given them better return. For some of the longtail keywords we targeted, Steven Carter is already on the front page of search engines, bringing in qualified organic leads. Steven Carter believes it is in a leading position in the Cheltenham Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The fact is that we helped Steven Carter to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Steven Carter is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. You can count on us to get high-quality and converting leads for your organization.
Give us a call and we will start right away
You can contact us at –
Finding Us –
Business Web address – https://sashwindows-cheltenham.co.uk
Contact Name – Steven Carter
Business Name – Sash Windows Cheltenham
Main Phone – 0800 061 4053
Company Email Address – contact@sashwindows-cheltenham.co.uk
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