Our marketing team at Socialable has built the Sara Allen brand to notable standards in the sash window industry, Exeter. The company had problems generating valuable leads before they engaged Socialable. They needed an affordable way of creating leads that could ensure sustainable growth. The problem they encountered was high costs per lead vs low conversion rates.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They decided to take immediate action on noticing their falling search engine ranking. Their obtained leads were not the right target. There was no doubt that Sara Allen had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Upon consulting with Sara Allen, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took the time to learn about Sara Allen’s buyer persona. We performed a re-assessment of their online marketing campaigns.
Because Sara Allen’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. From the day we started our lead generation services in Exeter, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. It is a science and art perfected from significant investment in tests over the years.
We applied this to Sara Allen’s marketing strategy to boost their business in Exeter. One of the findings we made was Sara Allen’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. The engagement was not as good as it should have been, and Sara Allen competitors were exploiting the lapses with a well-focused unique selling proposal. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Sara Allen’s conversion by 103%. Below are a few of them –
Website Design
Our first task was to change the website design significantly. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We developed a demo video on the website teaching customers how to assess quality sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. A considerable number of Sara Allen target audience found our video appealing.
Marketing Campaign for Sara Allen Sash Windows in Exeter
Effective marketing does not have to be complicated for Sociable. Our approach is to develop an in-depth understanding of the target market where others stop. Our decisions on behalf of Sara Allen were guided by this principle. After a consultation with Sara Allen, the first thing we did was to develop a marketing plan.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. We organized every single campaign towards the ultimate goal, each complementing the other. We checked real-time customer engagement. For instance, we re-designed the pay-per-click campaign that targeted prospects in Exeter.
We created two different landing pages and then tested the traffic against them. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Sara Allen successful.
Search Engine Results Pages Enhancement for Sash Windows Exeter in Exeter
We conducted search engine optimization, both off-site and on-site, for Sara Allen’s. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We found new long-tail keywords through research. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Sara Allen’s website.
Sash Windows Branding Campaign in Exeter for Sash Windows Exeter in Exeter
Because of frequent interactions, all our marketing activities reflected the true Sara Allen brand character. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Sash Window Promotion for Sara Allen
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Sara Allen was impressed with. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Sash Window Lead Generation For Sara Allen
Sara Allen has continued to experience positive lead generation from various channels, since we began managing their account. Sara Allen can now get very good referrals and highly-qualified leads in Exeter apart from creating meaningful engagement on social media. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Sara Allen claims they have never received a better return on its marketing money. Sara Allen is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We continue to implement the content strategy we developed for Sara Allen by creating relevant and engaging content that not only brings in leads and helps Sara Allen rank higher on Google, but also positions Sara Allen as a leader in the field of Sash windows in Exeter. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The point here is that we helped Sara Allen increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. We have helped many companies like Sara Allen grow their bottom line substantially using our simplified yet thorough marketing strategies. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. You can count on us to get high-quality and converting leads for your organization.
Give us a call today and get started
Sash Windows Exeter Can be contacted at –
Contact details –
Website – https://sashwindows-exeter.co.uk
Contact Name – Sara Allen
Business Name – Sash Windows Exeter
Telephone – 0800 061 4053
Contact Email – contact@sashwindows-exeter.co.uk
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