Since Socialable took over their marketing, Fred Patterson has become one of the leading businesses for sash window services in Lancashire. Prior to hiring Socialable, they had difficulty obtaining credible leads. The company needed to generate leads with cost-efficient methods to sustain growth. Part of their problem was that their cost per lead was high and their conversion was low.
The campaign they initiated to draw targeted organic leads in Lancashire was unsuccessful, and their competition was winning. They were slipping down in search engine result pages and knew something needed to be done about it. They got leads from a different target market. Fred Patterson clearly had a visible online presence, but engagement with customers in Lancashire was poor.
When Fred Patterson hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also analyzed the buyer behavior of Fred Patterson’s target audience. We performed a re-assessment of their online marketing campaigns.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Fred Patterson already had a strong social media presence. We’ve always been customer-centric since we launched lead generation services in Lancashire. We spend more time studying our client’s customers and understanding their preferences and needs. It is a combination of creativity and analytics plus years of investment in continuous testing.
We used this marketing technique for Fred Patterson to make them one of the leading players in Lancashire. Another observation we made was Fred Patterson hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. The engagement was not as good as it should have been, and Fred Patterson competitors were exploiting the lapses with a well-focused unique selling proposal. Our applied technique increased Fred Patterson’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. We developed the following channels for Fred Patterson –
Website Development
First we had to change the look of our web design significantly. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. A wide audience of our Fred Patterson’s prospects liked the offer that we created.
Sash Window Marketing for Fred Patterson
With Sociable, best quality marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. Our decisions on behalf of Fred Patterson were guided by this principle. We started by creating a marketing plan after consulting with Fred Patterson.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. We prepared each campaign towards our target, each supporting the other. We also observed response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Lancashire.
We created two different landing pages and then tested the traffic against them. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Fred Patterson successful.
Optimizing for Search Engine Marketing
We conducted search engine optimization, both off-site and on-site, for Fred Patterson’s. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We found new long-tail keywords through research. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Fred Patterson Sash Window Branding Activity in Lancashire
We made sure we stayed true to the brand in all aspects as we always consulted with Fred Patterson. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Promoting Sash Windows for Fred Patterson
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Fred Patterson found impressive. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Generating Leads for Sash Windows Lancashire Sash Windows in Lancashire
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from creating meaningful engagement on social media, Fred Patterson is now able to get highly-qualified leads in Lancashire and very good referrals. Leads from organic traffic are also well-targeted and better-converting.
According to Fred Patterson, we were able to give them the best return on marketing investment ever. Fred Patterson is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. Fred Patterson believes it is in a leading position in the Lancashire Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
This case study highlights our strategies to grow Fred Patterson’s profits by selling more sash windows at a cheaper cost per lead. Like Fred Patterson, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. We have the ability to help your company get best quality leads that converts.
Call us today to get started
Socialable is available –
Finding Us –
Website address – https://sashwindows-lancashire.co.uk
Name of Contact – Fred Patterson
Business Name – Sash Windows Lancashire
Main Phone – 0800 061 4053
Company Email – contact@sashwindows-lancashire.co.uk
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