At Socialable, we have helped Amy Clark become a recognizable brand in the Merseyside sash window scene. When they engaged Socialable, they were struggling with generating leads. The company needed to generate leads with cost-efficient methods to sustain growth. They struggled with low conversion rates while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in Merseyside, but couldn’t beat their competitors. Their search engine ranking also dropped significantly, so they decided to do something about it. They got leads from a different target market. Amy Clark clearly had a visible online presence, but engagement with customers in Merseyside was poor.
Socialable’s first step, when consulted by Amy Clark to improve their leads generation, was to perform a comprehensive online promotion audit. We spared some time and learnt about Amy Clark’s buyer persona. We re-evaluated their digital marketing campaign.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Amy Clark already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Merseyside. We take the time to learn about our client’s customers and understand their buyer persona. It is a combination of creativity and analytics plus years of investment in continuous testing.
That is what we did for Amy Clark to help it become a major player in Merseyside. We also observed customer preferences and demographics for Amy Clark had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Amy Clark’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our applied technique increased Amy Clark’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Below are some of them –
Sash Windows Merseyside Website Re-design
The first task we had was to change the website design remarkably. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. We created an offer that appealed to a wide audience of our Amy Clark’s prospects.
Marketing Campaign for Amy Clark Sash Windows in Merseyside
Effective marketing does not have to be complicated for Sociable. What we do is to ensure that we clearly understand our target customers more than other marketers. Our decisions on behalf of Amy Clark were guided by this principle. After consulting with Amy Clark, we started by building a marketing plan.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We also tracked response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Merseyside.
We then tested the traffic against two different landing pages we created. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Amy Clark’s business.
Search Engine Marketing
For Amy Clark, we performed search engine optimization, including off-site and on-site optimizations. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We have discovered useful long-tail keywords from regular keyword research. . We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Amy Clark Sash Window Branding Activity in Merseyside
Our strategies were consistent with Amy Clark’s brand identity because of our regular communications. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promotion Campaign for Sash Windows Merseyside Sash Windows in Merseyside
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Amy Clark found impressive, and we were able to scale up promotion across channels. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Lead Generation Plan for Sash Windows Merseyside Sash Windows
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from creating meaningful engagement on social media, Amy Clark is now able to get highly-qualified leads in Merseyside and very good referrals. Organic traffic now provides better targeted leads and have improved conversion rates.
Amy Clark says it has never had a better return on investment on its marketing dollars. By using the longtail keywords from our research, Amy Clark has maintained a front page search position and an influx of valuable organic leads. We consistently implement the content strategy we created for Amy Clark by curating engaging and relevant content that positions Amy Clark as a popular player in the Sash window industry in Merseyside and bringing in leads due to its high ranking on Google result page. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
This case study highlights our strategies to grow Amy Clark’s profits by selling more sash windows at a cheaper cost per lead. Amy Clark is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We have the ability to help your company get best quality leads that converts.
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Sash Windows Merseyside Can be contacted at –
Contact Details –
Business Web address – https://sashwindows-merseyside.co.uk
Name of Contact – Amy Clark
Company – Sash Windows Merseyside
Phone Number – 0800 061 4053
Company Email Address – contact@sashwindows-merseyside.co.uk
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