Our marketing team at Socialable has built the Frank Adams brand to notable standards in the sash window industry, Southampton. When they engaged Socialable, they were struggling with generating leads. They required a cost-effective way of getting leads that could maintain growth. They struggled with low conversion rates while their cost per lead was high.
The campaign they initiated to draw targeted organic leads in Southampton was unsuccessful, and their competition was winning. They decided to take immediate action on noticing their falling search engine ranking. They got leads from a different target market. Although engagement was poor in Southampton, Frank Adams had a significant online presence.
When Frank Adams hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We spared some time and learnt about Frank Adams’s buyer persona. We examined their digital marketing campaign.
We used our social listening tools and analytical skills to listen to and understand the needs of Frank Adams customers, seeing as they already had a strong social media presence. Ever since we started offering lead generation services in Southampton , our approach has always been customer-centric. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
Frank Adams’s marketing campaign was boosted by our techniques and made them one of the major players in Southampton. We also observed customer preferences and demographics for Frank Adams had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Because of their weak customer engagement, Frank Adams competitors were taking advantage of the gaps to win the online market with unique offerings. We were able to increase Frank Adams conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Here are a few of them –
Website Enhancement
Our first step was a complete redesign of the website. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We developed a demo video on the website teaching customers how to assess quality sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. We created an offer that appealed to a wide audience of our Frank Adams’s prospects.
Sash Windows Marketing outline for Frank Adams
At Socialable, we believe effective marketing should be straightforward. One of our major concern is doing our best towards understanding our prospective customers than most. This principle influenced the solutions we proffered for Frank Adams. After a consultation with Frank Adams, the first thing we did was to develop a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. An ultimate goal was tied to various campaigns, each with a unifying theme. We checked real-time customer engagement. For example, the pay-per-click campaign aimed at potential customers in Southampton was re-created by our digital team.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Frank Adams profitable.
Optimizing for Search Engine Marketing
We conducted search engine optimization, both off-site and on-site, for Frank Adams’s. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We researched and found new long-tail keywords. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Window Branding for Frank Adams in Southampton
We always consulted with Frank Adams and ensured that we remained true to the brand in all views. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Sash Windows Southampton Sash Windows Company Promotion in Southampton
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Frank Adams found impressive. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Lead Generation Plan for Sash Windows Southampton Sash Windows
Multiple platforms are bringing in significantly more leads online ever since we took over. Frank Adams can boast of getting valuable leads in Southampton, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are also well-targeted and better-converting.
Frank Adams claims they have never received a better return on its marketing money. For some of the longtail keywords we targeted, Frank Adams is already on the front page of search engines, bringing in qualified organic leads. We continue to implement the content strategy we developed for Frank Adams by creating relevant and engaging content that not only brings in leads and helps Frank Adams rank higher on Google, but also positions Frank Adams as a leader in the field of Sash windows in Southampton. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The point here is that we helped Frank Adams increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Frank Adams to significantly boost profitability. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We can deliver meaningful leads that convert to sales for your business.
Contact us and we will begin immediately
Socialable is available –
Contact Details –
Business Web address – https://sashwindows-southampton.co.uk
Name of Contact – Frank Adams
Company Name – Sash Windows Southampton
Telephone – 0800 061 4053
Company Email Address – contact@sashwindows-southampton.co.uk
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