Our marketing team at Socialable has built the Nicholas Martin brand to notable standards in the sash window industry, West Bromwich. When they engaged Socialable, they were struggling with generating leads. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their conversion was low while their cost per lead was high.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in West Bromwich, but they were losing ground to their competition. They resolved to take quick action when they discovered their search engine ranking had also dropped. Their obtained leads were not the right target. Although engagement was poor in West Bromwich, Nicholas Martin had a significant online presence.
When Nicholas Martin hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also analyzed the buyer behavior of Nicholas Martin’s target audience. We performed a re-assessment of their online marketing campaigns.
Given Nicholas Martin’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. We’ve always been customer-centric since we launched lead generation services in West Bromwich. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
We used this marketing technique for Nicholas Martin to make them one of the leading players in West Bromwich. One thing we noticed is that Nicholas Martin demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Because of their weak customer engagement, Nicholas Martin competitors were taking advantage of the gaps to win the online market with unique offerings. Our carefully targeted approach spiked up Nicholas Martin conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Below are some of them –
Website Enhancement
First we had to change the look of our web design significantly. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. Our team also suggested Nicholas Martin recreate their landing page to be more relevant to their marketed products.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. We made an offer that was appealing to a large audience of our Nicholas Martin’s prospective customers.
Marketing Campaign for Nicholas Martin Sash Windows in West Bromwich
With Sociable, best quality marketing does not have to be complicated. What we do is to ensure that we clearly understand our target customers more than other marketers. Our decisions on behalf of Nicholas Martin were guided by this principle. We began by putting in place a marketing plan upon consulting with Nicholas Martin.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. We prepared each campaign towards our target, each supporting the other. We also checked the response. For example, the pay-per-click campaign aimed at potential customers in West Bromwich was re-created by our digital team.
We created two different landing pages and then tested the traffic against them. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Nicholas Martin’s business.
Search Engine Results Pages Enhancement for Sash Windows West Bromwich in West Bromwich
For Nicholas Martin, we performed search engine optimization, including off-site and on-site optimizations. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We researched and found new long-tail keywords. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Nicholas Martin Sash Window Branding Activity in West Bromwich
Our strategies were consistent with Nicholas Martin’s brand identity because of our regular communications. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promoting Sash Windows for Nicholas Martin
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Nicholas Martin was impressed with. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Sash Window Lead Generation For Nicholas Martin
Ever since we took over, the lead generation across multiple platforms online has been boosted. Besides engaging meaningfully on social media and receiving good referrals, Nicholas Martin can now get top-quality leads in West Bromwich. Leads from organic traffic are converting better because they are better targeted.
Nicholas Martin testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. For some of the longtail keywords we targeted, Nicholas Martin is already on the front page of search engines, bringing in qualified organic leads. We consistently implement the content strategy we created for Nicholas Martin by curating engaging and relevant content that positions Nicholas Martin as a popular player in the Sash window industry in West Bromwich and bringing in leads due to its high ranking on Google result page. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The point here is that we helped Nicholas Martin increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Like Nicholas Martin, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. The talent in our team and the experience have benefited a lot of companies. Let us generate high quality leads and conversions for your business.
Call us today to get started
You can contact us at –
Contact Details –
Company Website – https://sashwindows-west-bromwich.co.uk
Business Contact – Nicholas Martin
Company Name – Sash Windows West Bromwich
Office Phone – 0800 061 4053
Contact Email – contact@sashwindows-west-bromwich.co.uk
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