Since Socialable took over their marketing, Anthony Mitchell has become one of the leading businesses for sash window services in Hounslow. When they engaged Socialable, they were struggling with generating leads. They needed a cost-effective way of generating leads that could sustain growth. The problem they encountered was high costs per lead vs low conversion rates.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They resolved to take quick action when they discovered their search engine ranking had also dropped. The leads they got were not as targeted as they would like. Although engagement was poor in Hounslow, Anthony Mitchell had a significant online presence.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Anthony Mitchell. We also took our time and studied the buyer persona of Anthony Mitchell. We re-evaluated their digital marketing campaign.
We used our social listening tools and analytical skills to listen to and understand the needs of Anthony Mitchell customers, seeing as they already had a strong social media presence. We’ve always been customer-centric since we launched lead generation services in Hounslow. We spend more time analyzing our client’s customers and understanding their needs and preferences. It is a combination of creativity and analytics plus years of investment in continuous testing.
Anthony Mitchell’s marketing campaign was boosted by our techniques and made them one of the major players in Hounslow. One of the findings we made was Anthony Mitchell’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Anthony Mitchell’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Anthony Mitchell’s conversion by 103%. Below are a few of them –
Revamp of the Sash Windows Hounslow Webpage
Our first step was a complete redesign of the website. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. A considerable number of Anthony Mitchell target audience found our video appealing.
Anthony Mitchell’s Sash Windows Marketing Strategy
Successful marketing shouldn’t be complicated- this is our belief at Socialable. All we do is to try and understand our target market deeper than most. These same principles guided our intervention. We wrote a marketing plan after a meeting with Anthony Mitchell.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We monitored customer response. For instance, our online marketing team re-did the pay-per-click campaign directed at Hounslow customers.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. We also continued to engage and track the leads generated from a new email campaign. Anthony Mitchell benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Marketing
For Anthony Mitchell, we performed search engine optimization, including off-site and on-site optimizations. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. Our constant keyword research as produced valuable long-tail keywords for us. Anthony Mitchell site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Anthony Mitchell Sash Window Branding Activity in Hounslow
We made sure we stayed true to the brand in all aspects as we always consulted with Anthony Mitchell. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Sash Windows Hounslow Sash Windows Company Promotion in Hounslow
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Sash Window Lead Generation For Anthony Mitchell
Since we started managing their account, Anthony Mitchell has recorded tremendous success in lead generation from different platforms. Anthony Mitchell can boast of getting valuable leads in Hounslow, in addition to interacting positively on social media and enjoying good referrals. Organic traffic now provides better targeted leads and have improved conversion rates.
Anthony Mitchell says its investment on marketing dollars have never given them better return. For some of the longtail keywords we targeted, Anthony Mitchell is already on the front page of search engines, bringing in qualified organic leads. Our content strategy for Anthony Mitchell involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Hounslow. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
This case study highlights our strategies to grow Anthony Mitchell’s profits by selling more sash windows at a cheaper cost per lead. Like Anthony Mitchell, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. We have the ability to help your company get best quality leads that converts.
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You can contact Sash Windows Hounslow on –
Contact details –
Business Web address – https://sashwindows-hounslow.co.uk
Name of Contact – Anthony Mitchell
Name of Business – Sash Windows Hounslow
Contact Number – 0800 061 4053
Email Address – contact@sashwindows-hounslow.co.uk
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