Todd Thomas is now a major player in the sash window industry in Kidderminster, thanks to the intervention of Socialable. When they engaged Socialable, they were struggling with generating leads. They needed a cost-effective way of generating leads that could sustain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in Kidderminster, but couldn’t beat their competitors. They were slipping down in search engine result pages and knew something needed to be done about it. The leads they got were not as targeted as they would like. The poor engagement of Todd Thomas’s customers in Kidderminster was a contrast to its strong online presence.
When Todd Thomas hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. Our team also did a survey of the typical Todd Thomas buyer persona. We performed a re-assessment of their online marketing campaigns.
We used our social listening tools and analytical skills to listen to and understand the needs of Todd Thomas customers, seeing as they already had a strong social media presence. Ever since we started offering lead generation services in Kidderminster , our approach has always been customer-centric. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
Todd Thomas’s marketing campaign was boosted by our techniques and made them one of the major players in Kidderminster. One of the findings we made was Todd Thomas’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Because of their weak customer engagement, Todd Thomas competitors were taking advantage of the gaps to win the online market with unique offerings. We were able to increase Todd Thomas conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Below are some of them –
Website Design
The first thing we did was redesign the website completely. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. We created an offer that appealed to a wide audience of our Todd Thomas’s prospects.
Marketing Sash Windows for Todd Thomas
Effective marketing does not have to be complicated for Sociable. Our approach is to develop an in-depth understanding of the target market where others stop. These same principles guided our intervention. We began by putting in place a marketing plan upon consulting with Todd Thomas.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We organized every single campaign towards the ultimate goal, each complementing the other. We also checked the response. For example, the pay-per-click campaign aimed at potential customers in Kidderminster was re-created by our digital team.
We then analysed the traffic using two separate landing pages we made. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Todd Thomas benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Results Pages Enhancement for Sash Windows Kidderminster in Kidderminster
We conducted search engine optimization, both off-site and on-site, for Todd Thomas’s. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We researched and found new long-tail keywords. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Windows Branding Campaign in Kidderminster for Sash Windows Kidderminster in Kidderminster
We made sure we stayed true to the brand in all aspects as we always consulted with Todd Thomas. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Todd Thomas’s Sash Window Promotion
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Generating Leads for Sash Windows Kidderminster Sash Windows in Kidderminster
Ever since we took over, online lead generation has been boosted on multiple platforms. Apart from creating meaningful engagement on social media, Todd Thomas is now able to get highly-qualified leads in Kidderminster and very good referrals. Leads from organic traffic are converting better because they are better targeted.
According to Todd Thomas, we were able to give them the best return on marketing investment ever. Todd Thomas is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We consistently implement the content strategy we created for Todd Thomas by curating engaging and relevant content that positions Todd Thomas as a popular player in the Sash window industry in Kidderminster and bringing in leads due to its high ranking on Google result page. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
The bottom line is that our services helped Todd Thomas to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Todd Thomas to significantly boost profitability. The talent in our team and the experience have benefited a lot of companies. We can help your organization generate high quality leads that converts.
Call us today to get started
You can contact Sash Windows Kidderminster on –
Contact details –
Company website – https://sashwindows-kidderminster.co.uk
Name of Contact – Todd Thomas
Company – Sash Windows Kidderminster
Contact Number – 0800 061 4053
Email Address – contact@sashwindows-kidderminster.co.uk
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