The client, Replacement Windows Birmingham is a replacement windows company delivering high-grade, tailored replacement windows services to its customers in Birmingham. Having established a successful offline business, Replacement Windows Birmingham looked to replicate that success online. The company needed to increase their online reach, attract new customers, generate leads, and convert these leads into sales.
The Challenge
Develop profound engagement. We are aware of the fact that customers aren’t that easily converted in this age where products and services are easily researched online. Today’s consumers need to be convinced that a given company is the right one to satisfy their needs in the exact way they want.
What We Needed to Do
Our mission was to completely redo Replacement Windows Birmingham’s online structures, from the website design to brand awareness and customer engagement, with the ultimate aim of generating the most number of leads possible and convert them into sales.
Socialable’s Lead Generation Strategy for Replacement Windows Birmingham Birmingham
Compared to many other businesses, the demand for window replacement is not frequent. In order to be successful online, one has to not only be seen by the customer (from the sea of competitors), but also to be available when the customer is ready to purchase. And that’s why we came up with a comprehensive solution for Replacement Windows Birmingham’s lead generation problems.
Socialable’s Lead Generation Solution for Replacement Windows Birmingham Birmingham Replacement Windows Service
Replacement Windows Business Model
Challenges in lead generation for B2B is different to B2C’s. Because it is mainly a B2C company, Replacement Windows Birmingham needed to reach out and convert as many clients as possible in Birmingham – where a strong competition for patronage exists – in order to generate revenue that will make the business sustainable. All of this needed to be achieved within the relatively short B2C connection-to-conversion cycle. An understanding of the business type helped us to develop the right kind of lead generation plan to reach and convert the right audiences.
Replacement Windows Market Research Birmingham
Our first step was to conduct a comprehensive market research, both online and offline. Our goals included getting a good grasp of the windows replacement industry in Birmingham, finding out how the target customers choose their brands during purchase; and then developing a plan to make Replacement Windows Birmingham the brand of choice during purchase.
Website Design for Replacement Windows in Birmingham
We understand that a replacement windows company’s website needs to be an excellent showcase for its services. Thus, we built a website whose design would resonate with the target customers.
Overall Look
The website was designed for high usability – tabs were clearly defined and dropdown menus were used only where necessary. Using just the right amount of whitespace and distance between blocks of content, we were able to avoid clutter. No page was irrelevant and all the pages followed the same design structure. We knew that great user experience would create a powerful and long-lasting impression on site visitors, which would in turn increase the chances of engagement and conversion.
Contents of the new Replacement Windows Birmingham website
The site was full of images of replaced windows by Replacement Windows Birmingham in Birmingham, to show the company’s quality of service. A video showing the company’s technicians in action in Birmingham was also included. Because we understand that 95% of purchase decisions take place without conscious thinking, we created few but very striking text.
Landing Web Pages
Applying the principles of buyer psychology, we designed powerful landing pages that created “instant” connection with its viewers. The forms we created were simple, concise, and elicited the desired actions from the site visitors. The forms helped the company to gather necessary information that resulted in increased leads and conversions for Replacement Windows Birmingham.
Birmingham Replacement Windows Branding
Another major challenge for Replacement Windows Birmingham was branding. Coming up with a windows replacement brand that the target customers would buy into was a challenge for Replacement Windows Birmingham. Using the more powerful, intuitive strategy of one-on-one interviews, we were able to gain the insight that focus groups would not provide. The goal was to get actionable insight as to how a consumer in Birmingham can be attracted to a window replacement brand. With the information we gained from the comprehensive research, we were able to craft a brand that strikes the right notes with the target customers as well as reflects the philosophy of Replacement Windows Birmingham.
Birmingham Marketing of Replacement Windows
- Email newsletters
- Press releases and lots more
We were also able to make informed decisions on target marketing and achieving marketing objectives.
Central marketing objectives
Central to the marketing objectives of Replacement Windows Birmingham were –
- To cultivate a solid standing in Birmingham as a leader in windows replacement and general construction matters
- To be seen as a company that understands what its customers really need from a replacement windows service
- For the company to be top in name recall all the way to the sales stage.
- To secure and maintain customers’ patronage
This is very vital since buyers rarely consider brand options when buying, once they have a preferred brand in mind. Armed with a clear understanding of these objectives, our marketing campaigns were conducted with precision, leading to provable results.
Replacement Windows Promotion Birmingham
We embarked on a robust but targeted promotion campaign, creating strong impressions on target customers and generating high-quality leads. Some of the promotion efforts employed were social media ads, ads on relevant sites, personalized marketing, and after sales surveys.
Window Replacement SEO in Birmingham
With in-depth knowledge of SEO practices, we created content, keywords, links, domain properties and other ranking techniques that propelled Replacement Windows Birmingham to the first page of search results for window replacement in Birmingham. Significantly, we boosted Replacement Windows Birmingham’s SEO ranking by optimizing for both commercial and informational search queries on windows replacement in Birmingham and general building maintenance. Our lead generation efforts were consistent and persistent ensuring maximization of conversion opportunities at all times for Replacement Windows Birmingham. And it paid off.
So far, our lead generation campaign for Replacement Windows Birmingham has helped the company to make sales and engage with potential customers. Call or email us now, and together we will make lead generation work for you.
Contact us now –
Company Website – https://replacementwindows-birmingham.uk
Name of Contact – Theresa Walker
Business Name – Replacement Windows Birmingham
Telephone – 0800 246 5983
Company Email – contact@replacementwindows-birmingham.uk
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