The client, Replacement Windows Cumbria is a replacement windows company delivering high-grade, tailored replacement windows services to its customers in Cumbria. Being successful with their offline operations, Replacement Windows Cumbria aimed to translate that success online. The company needed to increase their online reach, attract new customers, generate leads, and convert these leads into sales.
The Task
Develop profound engagement. We understand that today’s consumer does not need to be told what they need with the ever-growing popularity of online research. A company therefore needs to demonstrate that it merits a consumer’s patronage and loyalty.
The Mission
Our goal was to do a total re-work of Replacement Windows Cumbria online business venture, making every part of the operation to work towards generating, nurturing and converting as many leads as possible.
Our Replacement Windows Cumbria Cumbria Lead Generation Strategy
It’s not often that consumers require windows replacement services. In order to achieve online success for this business, extra effort is needed to capture customer interest and be readily available once the customer does need the service. Our knowledge of the industry informed our development of a comprehensive and bespoke lead generation campaign for Replacement Windows Cumbria in Cumbria.
Socialable’s Replacement Windows Cumbria Replacement Windows Service Cumbria Lead Generation Solution
Replacement Windows Business Model
Challenges in lead generation for B2B is different to B2C’s. As a B2C business, Replacement Windows Cumbria was tasked with generating considerable by beating the competition and building a large customer base in Cumbria. This goal needed to be achieved within the short sales cycle of the typical B2C business as well. Understanding the nature and demands of this type of business enabled us to develop an effective, targeted lead generation plan.
Market Research Replacement Windows Cumbria Replacement Windows Service in Cumbria
First, we carried out thorough online and offline market research. The aim was simple –
Replacement Windows Website Design for Replacement Windows Cumbria Cumbria
We understand that the website is the online shop window of a windows replacement company. Hence, our goal was to design a website that would thoroughly impress potential customers.
Overall Look
The layout for the website was simple, concise but powerful – it included dropdown menus for fast navigation where necessary, and well-labelled, easy-to-understand tabs. Neat block separation and generous white space make it easy on the eyes for site visitors. We aimed for uniform design and relevancy in all the pages. We knew that great user experience would create a powerful and long-lasting impression on site visitors, which would in turn increase the chances of engagement and conversion.
Contents of the website
The site was full of images of replaced windows by Replacement Windows Cumbria in Cumbria, to show the company’s quality of service. A video showing the company’s technicians in action in Cumbria was also included. Because we understand that 95% of purchase decisions take place without conscious thinking, we created few but very striking text.
Replacement Windows Cumbria Lead Generation Pages
We were able to create simple, impactful landing pages that forged instant connection with visitors. We were able to create forms whose aim visitors understood and identified with. The forms were also crafted such that the information collected was enough to develop a comprehensive lead generation, nurture and conversion cycle; and some of the conversion was immediate.
Cumbria Replacement Windows Branding
Another major challenge for Replacement Windows Cumbria was branding. As a replacement windows company, the business struggled to come up with a brand that would resonate with its target customers and create a lasting impression. To solve this problem, we obtained feedback from individuals through one-on-one conversations instead of generalized research methods like focus groups. The aim was to gain an understanding as to what would impress on a consumer in Cumbria about a window replacement service. After careful digging from a wide range of potential customers in Cumbria and beyond, we were able to build the right brand that resonated with the target audience and aligned with the values of Replacement Windows Cumbria.
Replacement Windows Marketing Cumbria
- Mobile marketing
- Social media
Working closely with Replacement Windows Cumbria, we were able to determine the target customers and the goals for its marketing campaigns.
Principal marketing objectives
The principal marketing objectives for Replacement Windows Cumbria were –
- To build a reputation as a credible expert, not just in windows replacement but also in general construction work in Cumbria.
- To be seen as a brand with a difference – one that truly understands and cares about its customers.
- To remain in the minds of the target customers until the sales stage
- To remain the favourite brand for customers and ensure continued patronage
This security was necessary because once a buyer has decided on a brand, they do not usually pay attention to competitors when making a purchase. Having a good insight on these objectives, we are able execute marketing campaigns with precision, increasing the company’s brand visibility and acceptance.
Replacement Windows Promotion Cumbria
We embarked on a robust but targeted promotion campaign, creating strong impressions on target customers and generating high-quality leads. We used a variety of ways to promote the brand, some of which were, carefully-placed ads for maximum ROI, personalized marketing, after-purchase surveys, and social media promotions.
SEO for Replacement Windows in Cumbria
Our profound knowledge of SEO practices helped us to create the right content, links, keywords, domain properties and other important ranking factors needed to ensure that Replacement Windows Cumbria was first on the front page of search results for window replacement companies/services in Cumbria. Significantly, we boosted Replacement Windows Cumbria’s SEO ranking by optimizing for both commercial and informational search queries on windows replacement in Cumbria and general building maintenance. Our lead generation efforts were consistent and persistent ensuring maximization of conversion opportunities at all times for Replacement Windows Cumbria. This paid off.
So far, our lead generation campaign for Replacement Windows Cumbria has helped the company to make sales and engage with potential customers. If you want a bespoke, high-yield lead generation plan for your business, contact us now and let’s team up!
Finding Us –
Company website – https://replacementwindows-cumbria.uk
Name of Contact – Joyce Carter
Name of Business – Replacement Windows Cumbria
Main Phone – 0800 246 5983
Company Email – contact@replacementwindows-cumbria.uk
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