Since Socialable took over their marketing, Shawn Walker has become one of the leading businesses for sash window services in Northamptonshire. They couldn’t generate useful leads before they hired Socialable. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their cost per lead was high and their conversion was low.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They decided to take immediate action on noticing their falling search engine ranking. The generated leads were not from their target audience. There was no doubt that Shawn Walker had a strong online presence, but their visitors were just not taking any steps to engage with their company.
After consulting with Shawn Walker, Sociable decided to perform a forensic analysis of its online presence from the scratch. We spared some time and learnt about Shawn Walker’s buyer persona. Their online marketing techniques were analysed by our team.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Shawn Walker already had a strong social media presence. Ever since we started offering lead generation services in Northamptonshire , our approach has always been customer-centric. We spend more time studying our client’s customers and understanding their preferences and needs. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
Shawn Walker noticed a major spike in their business activity when we applied this practice to their strategy. One thing we noticed is that Shawn Walker demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Shawn Walker’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our carefully targeted approach spiked up Shawn Walker conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Here are some areas we developed for Shawn Walker –
Website Enhancement
Our first step was a complete redesign of the website. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. We created an offer that appealed to a wide audience of our Shawn Walker’s prospects.
Marketing Sash Windows for Shawn Walker
Effective marketing does not have to be complicated for Sociable. We have built a method that seeks to know more about our target audience than most people. Our decisions on behalf of Shawn Walker were guided by this principle. We started by creating a marketing plan after consulting with Shawn Walker.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. We put in place every single plan towards the defining goal, each complementing the other. We checked real-time customer engagement. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Northamptonshire.
We then tested the traffic against two different landing pages we created. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Shawn Walker profitable.
SEO
We performed an on-site and off-site search engine optimization for Shawn Walker. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We have discovered useful long-tail keywords from regular keyword research. . Shawn Walker site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Window Branding for Shawn Walker in Northamptonshire
Because of frequent interactions, all our marketing activities reflected the true Shawn Walker brand character. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Promoting Sash Windows for Shawn Walker
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Shawn Walker found impressive, and we were able to scale up promotion across channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Sash Window Lead Generation For Shawn Walker
Multiple platforms are bringing in significantly more leads online ever since we took over. Apart from creating meaningful engagement on social media, Shawn Walker is now able to get highly-qualified leads in Northamptonshire and very good referrals. Leads from organic traffic are also better targeted and are converting better.
Shawn Walker says its investment on marketing dollars have never given them better return. For some of the longtail keywords we targeted, Shawn Walker is already on the front page of search engines, bringing in qualified organic leads. Shawn Walker believes it is in a leading position in the Northamptonshire Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The point here is that we helped Shawn Walker increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Like Shawn Walker, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. Let us generate high quality leads and conversions for your business.
Get started today by calling us
You can contact Sash Windows Northamptonshire on –
Finding Us –
Company Website – https://sashwindows-northamptonshire.co.uk
Name – Shawn Walker
Name of Business – Sash Windows Northamptonshire
Telephone – 0800 061 4053
Business Email – contact@sashwindows-northamptonshire.co.uk
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