Socialable has helped Louise Laurence become one of the competitive players in the Redditch sash window industry. Before working with Socialable, generating useful leads was a big issue for the company. They required a cost-effective way of getting leads that could maintain growth. The problem they encountered was high costs per lead vs low conversion rates.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. Their search engine ranking also dropped significantly, so they decided to do something about it. They got leads from a different target market. Louise Laurence’s strong online presence failed to produce significant engagement amongst its audience in Redditch.
Upon consulting with Louise Laurence, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took the time to learn about Louise Laurence’s buyer persona. We examined their digital marketing campaign.
Because Louise Laurence’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. Our methods have always focused on the customer since we began lead generation services in Redditch. We spend more time studying our client’s customers and understanding their preferences and needs. It is a combination of creativity and analytics plus years of investment in continuous testing.
Louise Laurence’s marketing campaign was boosted by our techniques and made them one of the major players in Redditch. One thing we noticed is that Louise Laurence demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Due to Louise Laurence poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Louise Laurence’s conversion by 103%. Here are some areas we developed for Louise Laurence –
Website Enhancement
Our first step was a complete redesign of the website. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We developed a demo video on the website teaching customers how to assess quality sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. The video we made generated engagement among a significant percentage of Louise Laurence audience.
Louise Laurence’s Sash Windows Marketing Strategy
With Sociable, best quality marketing does not have to be complicated. All we do is to try and understand our target market deeper than most. Our decisions on behalf of Louise Laurence were guided by this principle. We started by creating a marketing plan after consulting with Louise Laurence.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. All campaigns had a particular objective and were created to complement each other. We also tracked response. For example, the pay-per-click campaign aimed at potential customers in Redditch was re-created by our digital team.
We then analysed the traffic using two separate landing pages we made. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Louise Laurence profitable.
Search Engine Optimisation Tweaks
For Louise Laurence, we performed search engine optimization, including off-site and on-site optimizations. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We researched and found new long-tail keywords. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Windows Branding Process in Redditch
We made sure we stayed true to the brand in all aspects as we always consulted with Louise Laurence. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Sash Window Promotion for Louise Laurence
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Louise Laurence found impressive. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Sash Window Lead Generation For Louise Laurence
Ever since we took over, online lead generation has been boosted on multiple platforms. Apart from creating meaningful engagement on social media, Louise Laurence is now able to get highly-qualified leads in Redditch and very good referrals. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Louise Laurence claims they have never received a better return on its marketing money. For some of the longtail keywords we targeted, Louise Laurence is already on the front page of search engines, bringing in qualified organic leads. We consistently implement the content strategy we created for Louise Laurence by curating engaging and relevant content that positions Louise Laurence as a popular player in the Sash window industry in Redditch and bringing in leads due to its high ranking on Google result page. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The fact is that we helped Louise Laurence to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. We have helped many companies like Louise Laurence grow their bottom line substantially using our simplified yet thorough marketing strategies. Our experience and the talent in our team has made a difference for a lot of companies. We can help your organization generate high quality leads that converts.
Give us a call today and get started
You can contact Sash Windows Redditch on –
Finding Us –
Company Website – https://sashwindows-redditch.co.uk
Business Contact – Louise Laurence
Company Name – Sash Windows Redditch
Phone Number – 0800 061 4053
Company Email Address – contact@sashwindows-redditch.co.uk
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