The client, Replacement Windows Swansea is a replacement windows company delivering high-grade, tailored replacement windows services to its customers in Swansea. Having established a successful offline business, Replacement Windows Swansea looked to replicate that success online. The main aim was to be able to contact and connect with a large number of potential customers, and improve conversion rates.
The Lead Generation Demand
Bring Replacement Windows Swansea into the picture for its target market. We know that today’s consumers are more informed – they’ll know exactly what they need when they do online research. A company therefore needs to demonstrate that it merits a consumer’s patronage and loyalty.
The Objective
In order for us to improve Replacement Windows Swansea’s online business, we needed to implement a complete rebuilding of their operations including marketing, web design and conversion rate optimization, all of which would work towards one goal – to create the most amount of leads possible and convert as many of them as possible into sales.
Socialable’s Replacement Windows Swansea Swansea Plan of Action
It’s not often that consumers require windows replacement services. Success in this industry therefore requires that a company overcome two specific challenges – to make a powerful impression on customers and to be ready when the customer needs a replacement windows service. This understanding led us to develop a wholesome approach to lead generation for Replacement Windows Swansea in Swansea.
Lead Generation Solution for Replacement Windows Swansea Replacement Windows service Swansea by Socialable
Business Type Definition for Replacement Windows
Lead generation challenges vary between B2C and B2B businesses. As a mainly B2C windows replacement company, Replacement Windows Swansea faced the challenge of having to reach and convert enough customers in Swansea – who already have a wealth of options – in order to generate meaningful revenue. And this had to be achieved within the relatively short sales cycle of a typical B2C business. An understanding of the business type helped us to develop the right kind of lead generation plan to reach and convert the right audiences.
Swansea Market Research for Replacement Windows
First, we completed an in-depth market research on the replacement windows industry in Swansea. Our goals included getting a good grasp of the windows replacement industry in Swansea, finding out how the target customers choose their brands during purchase; and then developing a plan to make Replacement Windows Swansea the brand of choice during purchase.
Website Design for Replacement Windows in Swansea
We understand that the website is the online shop window of a windows replacement company. Thus, we built a website whose design would resonate with the target customers.
Outlay
The layout for the website was simple, concise but powerful – it included dropdown menus for fast navigation where necessary, and well-labelled, easy-to-understand tabs. Site visitors will find it easy to use the site thanks through the liberal use of white space and block separation. No page was irrelevant and all the pages followed the same design structure. The goal was to create the right kind of impression on the potential customer, which would go a long way to boosting engagement and conversion.
Website content
The site was full of images of replaced windows by Replacement Windows Swansea in Swansea, to show the company’s quality of service. To drive the point home to potential customers, we included a video of Replacement Windows Swansea technicians delivering replacement windows service in Swansea. Because we understand that 95% of purchase decisions take place without conscious thinking, we created few but very striking text.
Landing Web Pages
Applying the principles of buyer psychology, we designed powerful landing pages that created “instant” connection with its viewers. We created forms that visitors understood and were happy to fill out. The forms helped the company to gather necessary information that resulted in increased leads and conversions for Replacement Windows Swansea.
Swansea Replacement Windows Branding
For Replacement Windows Swansea, one of the toughest issues was with branding. Replacement Windows Swansea needed to come up with a resonating brand which is traditionally difficult in the replacement windows industry. Using the more powerful, intuitive strategy of one-on-one interviews, we were able to gain the insight that focus groups would not provide. We needed to know what exactly consumers in Swansea considered as the ideal replacement windows service. After doing diligent research from a large selection of possible leads in and around Swansea, we built a brand that sent the right message to the company’s target customers.
Swansea Marketing for Replacement Windows
- Technical guides
- Guest posts
Through close partnership with Replacement Windows Swansea, we were able to determine the customers the company looked to reach through its marketing campaigns. Key Marketing Objectives for Replacement Windows Swansea The principal marketing objectives for Replacement Windows Swansea were –
- To be a respected name in everything concerning windows replacement, and in general construction topics
- To be known as a windows replacement company that’s in tune with the realities and concerns of its target customers.
- To stay in the consciousness of target customers from brand awareness to purchase decision
- To remain the favourite brand for customers and ensure continued patronage
This was a very important goal to achieve since customers tend to go straight for their preferred brand when making a purchase. Having a good insight on these objectives, we are able execute marketing campaigns with precision, increasing the company’s brand visibility and acceptance.
Replacement Windows Promotion Swansea
We conducted a high-impact and targeted promotion campaign that elicited the desired responses from target customers. Some of the promotion techniques we used include personalized marketing, ads on relevant sites to maximize ROI, social media promotions and after-sales surveys.
SEO for Replacement Windows in Swansea
Utilizing our extensive knowledge on SEO best practices, we generated links, keywords, content, domain properties, and other vital ranking factors to make Replacement Windows Swansea appear on the first page of results for most replacement windows service in Swansea queries. Significantly, we boosted Replacement Windows Swansea’s SEO ranking by optimizing for both commercial and informational search queries on windows replacement in Swansea and general building maintenance. We had to demonstrate doggedness and reliability in our efforts to provide Replacement Windows Swansea with continual, high-converting lead generation. And it worked.
Our data shows sales and qualified leads for Replacement Windows Swansea as a direct result of our lead generation campaign for the company. If you want a bespoke, high-yield lead generation plan for your business, contact us now and let’s team up!
Finding Us –
Business Web address – https://replacementwindows-swansea.uk
Contact Name – Doris Stewart
Company – Replacement Windows Swansea
Telephone – 0800 246 5983
Company Email – contact@replacementwindows-swansea.uk
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