Since Socialable took over their marketing, Anna Smith has become one of the leading businesses for sash window services in Croydon. When they engaged Socialable, they were struggling with generating leads. They needed a cost-effective way of generating leads that could sustain growth. Part of their problem was that their cost per lead was high and their conversion was low.
They set up a campaign, hoping to generate organic leads in Croydon, but couldn’t beat their competitors. They decided to take immediate action on noticing their falling search engine ranking. Their obtained leads were not the right target. There was no doubt that Anna Smith had a strong online presence, but their visitors were just not taking any steps to engage with their company.
When Anna Smith hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also took the time to learn about Anna Smith’s buyer persona. Their online marketing techniques were analysed by our team.
We used our social listening tools and analytical skills to listen to and understand the needs of Anna Smith customers, seeing as they already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Croydon. We spend more time studying our client’s customers and understanding their preferences and needs. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
Anna Smith noticed a major spike in their business activity when we applied this practice to their strategy. One thing we noticed is that Anna Smith demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. The engagement was not as good as it should have been, and Anna Smith competitors were exploiting the lapses with a well-focused unique selling proposal. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Anna Smith’s conversion by 103%. Here are some areas we developed for Anna Smith –
Website Design
Our first step was a complete redesign of the website. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. We created an offer that appealed to a wide audience of our Anna Smith’s prospects.
Sash Windows Marketing outline for Anna Smith
At Socialable, we believe effective marketing should be straightforward. What we do is to ensure that we clearly understand our target customers more than other marketers. We used the same principles to guide our intervention. We began by putting in place a marketing plan upon consulting with Anna Smith.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. An ultimate goal was tied to various campaigns, each with a unifying theme. We monitored customer response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Croydon.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. We also continued to engage and track the leads generated from a new email campaign. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Anna Smith profitable.
Search Engine Marketing
We carried out on-site and off-site search engine optimization on behalf of Anna Smith. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. Our constant keyword research as produced valuable long-tail keywords for us. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Window Branding for Anna Smith in Croydon
We were always consulting with Anna Smith and making sure we stay true to the brand in all aspects. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Anna Smith’s Sash Window Promotion
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Anna Smith found impressive, and we were able to scale up promotion across channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Generating Leads for Sash Windows Croydon Sash Windows in Croydon
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from creating meaningful engagement on social media, Anna Smith is now able to get highly-qualified leads in Croydon and very good referrals. Leads from organic traffic are also better targeted and are converting better.
Anna Smith says it has never had a better return on investment on its marketing dollars. Anna Smith is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We continue to use the content strategy we made for Anna Smith by creating engaging and relevant content that not only ranks Anna Smith higher on Google and bringing in leads, but also puts Anna Smith in a position to lead in the Sash window industry in Croydon. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The fact is that we helped Anna Smith to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Anna Smith is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. We can deliver meaningful leads that convert to sales for your business.
Call us today to get started
Socialable is available –
Contact Details –
Company website – https://sashwindows-croydon.co.uk
Business Contact – Anna Smith
Company Name – Sash Windows Croydon
Phone Number – 0800 061 4053
Company Email Address – contact@sashwindows-croydon.co.uk
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